01
Food pairings
Salmon, roast chicken, garlic risotto, BBQ ribs, burgers, patio snacks, gifts, dinner parties, and “I have no idea what to bring.”
Ask Emily: ARC Wine Companion
Wine help that feels human.Store-aware. Customer-safe.
Emily helps ARC customers choose wine with confidence — pairing meals, matching tastes, suggesting store-specific bottles, and guiding shoppers to Product Finder and online checkout without overpromising live stock.
Food pairings
BC wine discovery
Price + ONHAND snapshots
Product Finder routing
Staff launch tool
Open Emily, copy a customer question, and use the answer on the floor.
This section is designed for staff using a phone or tablet. Copy a starter question, open Ask Emily in ChatGPT, paste the question, then use Emily’s answer as a friendly customer-service starting point.
Launch Ask Emily
Use the button below once the approved Custom GPT share link has been added. OpenAI’s GPT editor allows a GPT owner to manage sharing and copy the GPT link from the GPT’s options/share controls.
Phone friendly
Tablet friendly
Staff demo ready
Staff launch ready: this button opens the approved Ask Emily Custom GPT share link. The same link can also be used for a QR code.
Salmon dinnerI’m shopping at Revelstoke and need a wine for salmon under $30.
Roast chickenWe’re having roast chicken tonight. I’m at Harvey and want something under $30. What would you pick?
Smooth red / Apothic-styleI like Apothic Red and I’m shopping at Guisachan. What should I try under $30?
Gift helpI need a red wine gift for someone who likes smooth reds. I’m shopping at Glenmore and want to stay under $30.
Customer experience
Emily turns wine questions into confident choices.
She is not trying to sound like a wine textbook. She gives practical, friendly guidance that helps customers pick a bottle, understand why it works, and know how to confirm purchase availability.
02
Store-specific picks
When a store, food, taste, or budget is known, Emily uses curated ARC wine knowledge to suggest real bottles with listed price and ONHAND snapshot data.
03
Safe shopping path
Emily points customers to Product Finder, online checkout, and direct store confirmation before travelling for a specific bottle.
Gold Medal response pattern
Warm guidance first. Practical bottle picks next.
The target experience is simple: teach the customer briefly, recommend actual bottles when store data is available, and close with safe stock guidance.
“I’m shopping at Revelstoke and need a wine for roast chicken dinner under $30.”
Roast chicken is wonderfully flexible. Chardonnay is the classic route when there is butter, gravy, roasted potatoes, or creamy sides. Pinot Noir works if the customer prefers red, while Pinot Gris keeps the meal fresh and easygoing.
| Bottle | Price | ONHAND | Why it fits |
|---|---|---|---|
| Therapy Chardonnay | $24.99 | 30 | Classic roast chicken match with enough richness for roasted sides. |
| Gray Monk Pinot Noir | $24.19 | 17 | Light red with soft tannins, so it will not overpower the chicken. |
| Mayhem Pinot Gris | $24.19 | 21 | Fresh and easygoing for herbs, lighter sides, or a brighter pairing. |
Best pick: Therapy Chardonnay for the safest all-around roast chicken pairing.
Stock can change quickly. Online checkout is the best way to confirm purchase availability before travelling.
✓Brief educationExplains why the style works.
✓Specific bottlesUses curated store wine lists.
✓Price + ONHANDSnapshot data, not live guarantees.
✓Safe closeProduct Finder, online checkout, call if needed.
Try these customer questions
Questions that show Emily at her best.
These examples guide customers to give Emily the three things she needs most: store, meal or occasion, and budget.
✓“I’m shopping at Revelstoke and need a wine for salmon under $30.”
Tests food pairing, budget, store routing, price, and ONHAND.
Tests food pairing, budget, store routing, price, and ONHAND.
✓“We’re having roast chicken tonight. I’m at Harvey and want something under $30.”
Tests dinner-context recommendations and best-pick logic.
Tests dinner-context recommendations and best-pick logic.
✓“I like Apothic Red and I’m shopping at Guisachan. What should I try?”
Tests smooth-red taste matching without wine snobbery.
Tests smooth-red taste matching without wine snobbery.
✓“What wine should I bring to dinner?”
Tests whether Emily asks helpful follow-up questions before naming bottles.
Tests whether Emily asks helpful follow-up questions before naming bottles.
ARC wine family
One lead companion, six store-aware wine guides.
Emily leads the ARC wine experience, while each store has its own wine guide identity. Headshots can be swapped in as the visual set is finalized.
Staff training playbook
How ARC staff can use Emily with customers.
Most customers do not shop by grape variety first. They shop by dinner plans, taste preferences, budgets, gifts, and bottles they already enjoy. Emily helps staff translate those everyday questions into practical wine suggestions, then connects the customer to Product Finder, online checkout, and store-specific bottle guidance.
1
Listen for the cue
Good Emily moments sound like: “What goes with salmon?”, “I like Apothic,” “I need a gift,” “something local,” or “nothing too expensive.”
2
Ask in customer language
Use the simple formula: store + meal or occasion + taste preference + budget. Example: “I’m shopping at Harvey and need a wine for roast chicken under $30.”
3
Use Emily as the opener
Emily gives a friendly starting point. Staff can then point to the bottle, explain the pairing, suggest an upgrade, or offer an alternative.
4
Close safely
Use Product Finder for browsing, online checkout for purchase availability, and a store call if the customer is travelling for a specific bottle.
Staff floor script
Emily is a conversation starter, not a replacement for service.
Staff can introduce Emily naturally when a customer needs help choosing. The aim is to make wine easier, not to make the interaction feel technical.
✓Customer says:
“I’m making roast chicken tonight.”
“I’m making roast chicken tonight.”
✓Staff says:
“Let’s ask Emily for a couple of good matches under your budget.”
“Let’s ask Emily for a couple of good matches under your budget.”
✓Emily provides:
Short pairing education, bottle options, prices, ONHAND, and a best pick.
Short pairing education, bottle options, prices, ONHAND, and a best pick.
✓Staff closes:
“This one is Emily’s best pick. I can show you where it is. Would you like a couple of bottles or just the one?”
“This one is Emily’s best pick. I can show you where it is. Would you like a couple of bottles or just the one?”
“I like Apothic Red and want something similar under $30.”
How Emily helps: She translates that into smooth, ripe, fruit-forward red blends with soft tannins — then recommends store-specific bottles without making the customer feel judged.
| Customer need | Emily direction |
|---|---|
| Dinner pairing | Suggests styles and bottles that match the meal. |
| Known favourite | Finds similar wines from the store list. |
| Gift under budget | Offers safe, crowd-friendly options. |
| Store shopping | Connects to Product Finder and online store. |
Recommended launch path
Start with a staff demo button, then expand carefully.
For the first rollout, Emily should be presented as a guided launch from the demo page — a clear button and QR code that open Ask Emily in ChatGPT. A website-native chat can come later if leadership wants a lower-friction public customer experience.
A
Internal staff demo
Use the page for managers and staff first. Teach the prompt pattern, sample questions, safe stock language, and how to use Emily with customers.
B
ChatGPT launch button
Add a primary “Ask Emily in ChatGPT” button and matching QR code. This is the quickest controlled way to test the tool with real staff feedback.
C
Public customer phase
After leadership approval, promote Emily through shelf talkers, QR codes, Product Finder pages, and staff-led conversations.
D
Future website-native chat
If customer use grows, adapt Emily into a native ARC website chat experience so customers do not need to leave the website.
Staff and leadership value
Emily supports the conversation. She does not replace it.
Staff can use Emily as a quick wine-pairing assistant on the floor, especially when customers need help by meal, budget, style, or preference. The goal is not to remove human service — it is to help start better conversations.
✓Upsell support
Turn “I need wine for dinner” into two or three confidence-building options.
Turn “I need wine for dinner” into two or three confidence-building options.
✓Customer education
Explain styles in plain language without making wine intimidating.
Explain styles in plain language without making wine intimidating.
✓Operational honesty
Use inventory snapshots carefully and avoid live-stock guarantees.
Use inventory snapshots carefully and avoid live-stock guarantees.
The goal is 90%+ excellent customer answers, then smarter refinement from real-world feedback.We do not chase every edge case in the prompt. We test, audit the Knowledge files first, and improve based on actual customer questions.
Safe stock and product accuracy
Helpful recommendations without overpromising availability.
Emily uses uploaded ARC product knowledge and inventory snapshots. SKU can be helpful, but it is not the main confirmation path. Online checkout, Product Finder, and direct store confirmation remain the safest purchase path before travelling for a specific bottle.
A
Use snapshot wording
“As of the latest inventory snapshot…” keeps the customer informed without making live shelf guarantees.
B
Check the KB first
If Emily fails to provide bottle names, prices, or ONHAND, the first troubleshooting step is a Knowledge file audit — not prompt surgery.
C
Close the loop
Product Finder helps browse. Online checkout confirms purchase availability. Store calls help when customers are travelling for a specific bottle.