A monthly executive review of ARC's website reach, customer acquisition, store visibility, shopping intent and digital progress across the connected six-store platform.
ARC attracted more than 1,500 users, generated over 15,000 tracked interactions and moved hundreds of visitors toward store shopping pathways.
A leadership interpretation of July's digital health, reach and strategic progress.
July demonstrates that ARC's digital ecosystem is no longer a collection of isolated pages. The unified homepage, six store websites, Product Finders, AI assistants and Emily content are operating as connected assets.
Search engines introduced the majority of both first-time users and total website sessions.
73.1% of all July sessions came through Organic Search.
| Channel | Sessions | Share |
|---|---|---|
| Organic Search | 1,637 | 73.1% |
| Direct | 371 | 16.6% |
| Referral | 159 | 7.1% |
| AI Assistant | 65 | 2.9% |
| Unassigned | 6 | 0.3% |
Harvey led July, but the wider network also generated substantial reach.
| Page | Views | Active Users | Key Events |
|---|---|---|---|
| Home – Harvey Ave | 735 | 399 | 2,037 |
| Home – Guisachan | 399 | 252 | 1,266 |
| Home – Vernon | 392 | 260 | 1,287 |
| Home – Glenmore | 344 | 176 | 737 |
| Home – Vernon Square Mall | 333 | 195 | 1,043 |
| ARC Liquor All Stores | 272 | 119 | 590 |
| Home – Revelstoke | 239 | 121 | 695 |
| Monthly Flyer | 124 | 48 | 187 |
| Meet Emily | 122 | 6 | 262 |
| ARC Harvey AI Store Experience | 120 | 10 | 275 |
Hundreds of visitors clicked, entered shopping pathways and completed forms.
July's analytics show the major pieces operating together.
The monthly report documents what ARC built, launched and improved.
The main domain was transformed from a Harvey-first entry page into a gateway connecting customers with all six ARC stores.
Meet Emily, Summer Selects, winery stories and AI guidance began forming one customer-facing wine experience.
Conversational AI, Voice AI, Sommeliers and Product Finders continued moving toward a consistent ARC Gold Standard.
These screenshots provide the detailed GA4 evidence supporting the monthly analysis.
These definitions explain the main measurements used throughout the July Leadership Report and why each one matters to ARC Liquor.
A View is recorded whenever someone loads or revisits a page on the ARC website.
One visitor can generate several Views by exploring multiple store, product, wine or information pages.
Active Users represent the number of individual people who actively interacted with the website during the reporting period.
Unlike Views, the same person is not counted again every time they open another page.
New Users are people visiting the ARC website for the first time during the reporting period.
They may have discovered ARC through Google Search, a referral, direct navigation, AI Assistant traffic or another source.
A Session represents one visit to the website.
One customer can create several Sessions by returning to the website on different days or at different times.
An Engaged Session is a visit where the customer demonstrated meaningful activity.
This can include remaining on the site, viewing multiple pages or completing an important interaction.
Average Engagement Time measures how long visitors actively interact with the ARC website.
Time where a tab is simply left open in the background is generally excluded.
Key Events are interactions that have been identified as especially important for measuring ARC's digital performance.
Depending on the tracking setup, these may include page views, shopping clicks, product clicks, form actions and other meaningful customer behaviour.
Event Count is the total number of tracked interactions recorded across the website.
These include Views, clicks, scrolling, form activity and shopping actions.
Click records customer interaction with links, navigation items, buttons and other clickable elements.
It is a broad measurement and may include several different types of website action.
Click-to-Shop records when a customer leaves the ARC website and enters a store's online shopping experience.
This is one of ARC's most important measures of commercial intent.
Click-to-Product records a visitor selecting a specific product or product-shopping link.
It is a narrower action than a general Click and indicates interest in an individual item.
Form Start records when a visitor begins entering information into a website form.
Form Submit records when the completed form is successfully sent.
Scroll is recorded when a visitor moves sufficiently far through a page to demonstrate deeper content consumption.
It is particularly useful for longer winery, product, AI and editorial pages.
Organic Search represents visitors who discovered ARC through unpaid results on Google or another search engine.
It does not include paid advertising clicks.
Direct Traffic usually represents visitors who typed ARC's address into their browser, used a bookmark or arrived without a clearly identifiable referral source.
AI Assistant Traffic represents visits attributed to AI platforms or AI-assisted discovery sources.
This is still an emerging acquisition category and may evolve as analytics platforms improve their classification.
No single statistic tells the complete story. Leadership should read these measurements together as stages within the customer journey.
Beyond the individual statistics, July demonstrated measurable progress across ARC's digital ecosystem. New customer experiences were launched, website reach expanded, and ARC's investment in AI and customer-focused technology continued to strengthen.
More than fifteen hundred users interacted with ARC's digital platforms during July, generating over 15,000 measurable website events.
Customers explored store locations, promotions, product information, wine content and AI experiences more than five thousand times.
Organic Search remained ARC's strongest traffic source, demonstrating the value of local SEO, store pages and customer-focused website content.
The ARC gateway homepage now connects visitors with all six stores through one consistent digital brand experience.
ARC successfully launched a unified multi-store homepage and customer gateway.
Organic Search continued to drive the majority of ARC's website traffic and new customer discovery.
Emily developed into a measurable customer-facing wine experience supported by content, AI and curated selections.
Product Finders, store pages, conversational AI and Voice AI continued moving toward one consistent ARC Gold Standard.
July produced 694 Click-to-Shop actions, demonstrating meaningful customer purchase intent.
ARC now has a stronger foundation for future social campaigns, member communications and paid advertising.