Sessions
430
▲ 24.3%
ARC LIQUOR STORES • WEEK 29 • SEPTEMBER 28–OCTOBER 4, 2026
Enhanced Leadership Performance Report
More reach. Stronger shopping intent. Clear priorities.
Leadership headline:
Week 29 grew in both reach and shopping intent: 430 sessions (▲ 24.3%), 337 active users (▲
33.2%), 304 new users (▲ 38.8%) and 783 page views (▲ 16.9%). Click-to-Shop increased to 111
actions (▲ 32.1%) across 67 users.
Active users
337
▲ 33.2%
New users
304
▲ 38.8%
Page views
783
▲ 16.9%
Avg. engagement / active user
57s
▼ 7.8%
Click-to-Shop
111
▲ 32.1%
Click-to-Product
7
Not shown
Total events
2,437
Not shown
Weekly Wins
- Sessions, active users and new users all increased.
- Click-to-Shop rose 32.1%, providing a stronger shopping-intent signal.
- All Stores gateway views rose 46.7% to 88.
- Revelstoke views rose 63.3% to 49; Guisachan rose 6.7% to 64.
- Direct sessions rose 173.1% to 142.
Watch List
- Organic Search sessions declined 10.7% to 234.
- Average engagement per active user fell 7.8% to 57s.
- Harvey views declined 28.6%; Vernon Square views declined 32.2%.
- Broad key-event settings limit the meaning of engagement and conversion rates.
- Acquisition channel rows require reconciliation with the headline.
ARC Digital Scorecard: Reach & Intent Improving
Week 29 grew in both reach and shopping intent: 430 sessions (▲ 24.3%), 337 active users (▲ 33.2%), 304 new users (▲ 38.8%) and 783 page views (▲ 16.9%). Click-to-Shop increased to 111 actions (▲ 32.1%) across 67 users.
Search visibility needs attention. The scorecard is a qualitative assessment; no numerical grade is assigned.
KPI Scorecard
| Metric | Week 29 | WoW change | Reading |
|---|---|---|---|
| Sessions | 430 | ▲ 24.3% | More visits |
| Active users | 337 | ▲ 33.2% | Wider audience |
| New users | 304 | ▲ 38.8% | Stronger discovery |
| Engaged sessions | 421 | ▲ 21.7% | 97.91% engagement rate |
| Page views | 783 | ▲ 16.9% | 2.32 views per active user |
| Avg. engagement / active user | 57s | ▼ 7.8% | Per-session average: 44s |
| Total users | 338 | Not shown | User Acquisition total |
| Total events | 2,437 | Not shown | All recorded actions |
| Click-to-Shop | 111 | ▲ 32.1% | 67 users |
| Click-to-Product | 7 | Not shown | 5 users |
| Key events | 2,252 | Not shown | Broad configuration; not a sales total |
Comparison notes
▲ and ▼ show the direction of change. “Not shown” means the supplied screenshots do not provide a comparison; it does not mean no change.
Store & Content Page Performance
The six store homepages recorded 322 views. With the All Stores gateway, these pages contributed 410 views, or 52.4% of all 783 views. Active users overlap across pages and should not be added.
| Page | Views | Active users | Avg. engagement | Views WoW |
|---|---|---|---|---|
| ARC Liquor All Stores | 88 | 54 | 1s | ▲ 46.7% |
| Harvey Avenue | 75 | 58 | 32s | ▼ 28.6% |
| Guisachan | 64 | 46 | 32s | ▲ 6.7% |
| Vernon 58th Avenue | 50 | 45 | 42s | ▼ 3.8% |
| Revelstoke | 49 | 34 | 29s | ▲ 63.3% |
| Glenmore | 44 | 26 | 15s | ▼ 6.4% |
| Vernon Square Mall | 40 | 28 | 29s | ▼ 32.2% |
| Beers | 18 | 14 | 9s | Not shown |
| Wines | 16 | 8 | 19s | Not shown |
| Craft Beer | 13 | 11 | 4s | Not shown |
Interpretation
Gateway and Revelstoke visibility increased, while several store pages softened. Gateway engagement was 1s; quick onward navigation is a possible explanation that needs store-selection evidence.
Traffic Sources
| Channel | Sessions | GA4 share | Engaged sessions | Engagement rate | Sessions WoW |
|---|---|---|---|---|---|
| Organic Search | 234 | 54.42% | 234 | 100% | ▼ 10.7% |
| Direct | 142 | 33.02% | 142 | 100% | ▲ 173.1% |
| Unassigned | 36 | 8.37% | 0 | 0% | Not shown |
| Cross-network | 20 | 4.65% | 20 | 100% | Not shown |
| Referral | 13 | 3.02% | 13 | 100% | ▲ 8.3% |
| AI Assistant | 12 | 2.79% | 12 | 100% | ▼ 40.0% |
Leadership reading
Organic Search remained the largest reported channel, despite its decline. Direct supplied the strongest growth. GA4 reports 421 engaged sessions, a 97.91% engagement rate and 44s average engagement per session. Because routine events are marked as key events, the very high engagement rate needs interpretation alongside time and meaningful actions.
Source reconciliation
The six displayed channel rows sum to 457 sessions, exceeding the 430 headline by 27; their shares total 106.27%. The engaged-session rows sum to 421, matching the headline. Figures are retained exactly as shown. Check channel definitions and re-export this report before treating the channel mix as a reconciled distribution.
First-time discovery
First-user acquisition recorded 304 new users: 156 Organic Search, 122 Direct, 21 Cross-network, four Referral and one AI Assistant. Total users were 338 and returning users 53. These first-user channels differ from session channels; new and returning users can overlap within the week.
Events Snapshot
| Event | Count | Total users | Count WoW |
|---|---|---|---|
| page_view | 783 | 337 | ▲ 16.9% |
| user_engagement | 468 | 192 | ▼ 0.4% |
| session_start | 421 | 332 | ▲ 21.3% |
| first_visit | 304 | 302 | ▲ 38.8% |
| click | 138 | 87 | ▲ 25.5% |
| scroll | 138 | 108 | ▲ 70.4% |
| click_to_shop | 111 | 67 | ▲ 32.1% |
| form_submit | 37 | 23 | Not shown |
| form_start | 26 | 24 | Not shown |
| click_to_product | 7 | 5 | Not shown |
Interpretation
Clicks rose 25.5% and scrolls rose 70.4%, while user_engagement events were nearly flat (▼ 0.4%). Shopping actions improved even as average engagement time softened. The report shows the first 10 of 12 event types; only the visible rows are transcribed here. No week-over-week change is supplied for product clicks, forms or total events.
Forms
37 form_submit events involved 23 users; 26 form_start events involved 24 users. These are recorded events, not a verified enquiry count or valid completion funnel.
Intent Tracking (ARC → Barnet)
Shopping activity
Shopping events are present: click_to_shop recorded 111 events across 67 users, and click_to_product recorded 7 events across 5 users. These indicate shopping-path activity, not completed purchases. GA4 reports 2,252 key events; routine events including page_view and session_start are marked as key events, so this total and the 100% session key-event rate should not be read as commercial conversion.
| Measure | Week 29 | Meaning |
|---|---|---|
| Click-to-Shop | 111 events / 67 users | ▲ 32.1%; outbound shopping intent |
| Click-to-Product | 7 events / 5 users | Product-level intent; comparison not shown |
| Key events | 2,252 | Broadly configured; not a sales count |
| Session key-event rate | 100% | Configuration-dependent; not purchase conversion |
| GA4 revenue | $0 | Store and external sales are not established here |
Recommended Next Steps
- Protect search visibility: review local search and store-page results, particularly Harvey and Vernon Square.
- Review key-event settings: separate routine activity from meaningful shopping actions and enquiries when interpreting conversions.
- Reconcile acquisition: verify the 457 channel-row sessions against the 430 headline.
- Understand Direct growth: review campaign tagging and referral attribution; no specific campaign is established by these screenshots.
- Validate forms: 37 submissions exceed 26 starts, so check event coverage and duplicates before calculating completion.
- Measure the gateway: track store-selection clicks to test whether 1s gateway engagement reflects quick onward navigation.
- Follow shopping intent: monitor shop and product actions alongside confirmed outcomes from the shopping platform.
AI Assistant Signal
12 sessions (▼ 40.0%), 4m 03s average engagement per session and 83 events. The report labels all 12 sessions engaged; interpret this alongside the broad key-event settings. One new user was attributed to AI Assistant in first-user acquisition. This small sample describes attributed website traffic, not chatbot conversations.
“More customers are finding ARC—and more are taking the next step toward shopping.”
Original ARC leadership commentary.
Source & Method
Source: corrected ARC GA4 screenshots for September 28–October 4, 2026. Comparison cards show September 21–27. Exact table values take precedence over rounded cards. No exact prior-week totals are inferred. Sessions (430) and session_start events (421) are separate metrics. Revenue is $0 in GA4; this does not establish the absence of store or external-platform sales. The displayed benchmark group is Alcoholic Beverages; no peer-performance conclusion is drawn.