Sessions
1,733
Website visits during September
Monthly Leadership Review · 1–30 September 2026
ARC Digital Performance September 2026
Search continues to connect customers with ARC’s six-store network. September delivered 505 shopping actions, while lower traffic and broad conversion tracking give leadership a clear focus for October.
September at a glance
1,733
Sessions
1,236
Total users
10,812
Tracked events
505
Click-to-Shop actions
Executive overview
Search remains the anchor.
September reached 1,236 total users and generated 505 shopping actions. The home snapshot shows modest declines against its previous period.
Engaged Sessions
1,731
99.88% reported engagement rate; tracking review needed
Active Users
1,229
Distinct active users in Pages & Screens
New Users
1,163
First-time users in User Acquisition
Average Engagement
2m 09s
Average active engagement per user
Page Views
3,522
Content views across the network
Total Events
10,812
Tracked interactions, including page views
Click-to-Shop
505
Shopping actions from 270 total users
ARC Monthly Digital Scorecard
Strong reach. Clear watch list.
Qualitative leadership assessment based on the supplied reports.
Organic visibility
Strong
Shopping intent
Established
Store visibility
All six stores
Traffic momentum
Watch
Conversion tracking
Review
Leadership takeaway
Protect discovery. Improve measurement.
Organic Search delivered 1,266 sessions, accounting for 73.05% of all visits. The six store homepages collectively received 1,601 views, with Harvey leading at 562.
Shopping intent is measurable: 270 users generated 505 Click-to-Shop events. These actions indicate movement into shopping pathways; completed purchases and store revenue are not established by these screenshots.
Previous-period signal:
The home snapshot shows sessions down 2.9%, active users down 2.2% and engaged sessions
down 2.8%. Its comparison dates are not visible, so these are reported as the snapshot’s
previous-period changes, rather than a verified August comparison.
Trend tracker
Below July’s activity levels.
July is the supplied benchmark. This compares two monthly totals, not consecutive months; July had 31 days and September had 30.
| Measurement | July 2026 | September 2026 | Change vs July |
|---|---|---|---|
| Sessions | 2,239 | 1,733 | -22.6% |
| Active users | 1,564 | 1,229 | -21.4% |
| New users | 1,501 | 1,163 | -22.5% |
| Page views | 5,032 | 3,522 | -30.0% |
| Tracked events | 15,143 | 10,812 | -28.6% |
| Click-to-Shop actions | 694 | 505 | -27.2% |
What this means:
Sessions were 22.6% below July and shopping actions were 27.2% lower. Page views per session
fell from 2.25 to 2.03. The supplied evidence shows lower activity, but does not establish its
cause. August detail would be needed to assess the intervening trend.
Customer acquisition
Organic Search powered September.
Search remains the largest source of both visits and first-time discovery.
1,266
Organic Search sessions
73.05% of September sessions came through Organic Search.
- 930 total users had Organic Search as their first-user channel.
- 873 new users first discovered ARC through search: 75.06% of all new users.
- Organic Search sessions generated 7,396 tracked events.
- 207 returning users were reported overall; new and returning users can overlap within a month.
Monthly traffic mix
| Channel | Sessions | Share |
|---|---|---|
| Organic Search | 1,266 | 73.05% |
| Direct | 315 | 18.18% |
| AI Assistant | 95 | 5.48% |
| Referral | 53 | 3.06% |
| Unassigned | 2 | 0.12% |
Source reconciliation:
The displayed channel rows sum to 1,731 sessions, two below the reported total of 1,733.
Shares use GA4’s reported total; the source values are retained without allocating the
difference.
Emerging signal: AI Assistant traffic contributed 95 sessions, up from 65 in July (+46.2%), with 4m 54s average engagement per session. Only four new users had AI Assistant as their first-user channel. These reports use different attribution scopes; they do not count the same thing. ARC chatbot conversations and voice calls are not measured by this acquisition category.
Emerging signal: AI Assistant traffic contributed 95 sessions, up from 65 in July (+46.2%), with 4m 54s average engagement per session. Only four new users had AI Assistant as their first-user channel. These reports use different attribution scopes; they do not count the same thing. ARC chatbot conversations and voice calls are not measured by this acquisition category.
Store visibility
Every location drew attention.
Harvey led the six store homepages. Their combined 1,601 views accounted for 45.46% of all page views; the gateway added another 306.
| Homepage | Views | Active users | Avg engagement per active user |
|---|---|---|---|
| Harvey Avenue | 562 | 285 | 47s |
| Guisachan | 256 | 163 | 44s |
| Vernon 58th Avenue | 227 | 162 | 32s |
| Glenmore | 214 | 129 | 2s |
| Vernon Square Mall | 195 | 126 | 31s |
| Revelstoke | 147 | 110 | 28s |
| All Stores gateway | 306 | 187 | 1s |
What this means:
The network is attracting attention beyond Harvey. Gateway engagement of 1s may reflect quick
onward navigation, while Glenmore’s 2s warrants a page and tracking check. These figures alone
cannot distinguish efficient navigation from a weak experience. Users across pages overlap and
must not be added together.
Emily
122 views
8 active users; 5s average engagement
Featured Emily’s Wine Selects
70 views
18 active users; 1m 52s average engagement
Emily’s 15.25 views per active user suggests repeated viewing within a small audience. Check internal and test traffic before treating those views as broad customer adoption. Pages are grouped by page title in the supplied report.
Customer actions
505 steps toward shopping.
Actions reveal customer intent, while transaction outcomes remain unverified.
General Clicks
634
351 total users triggered the click event
Click-to-Shop
505
270 total users entered shopping pathways
Scroll Events
500
247 total users triggered scroll events
Form Submissions
169
112 total users triggered form_submit
Form Starts
128
113 total users triggered form_start
Product Clicks
36
21 total users triggered click_to_product
What this means:
Click-to-Shop reached 21.84% of total users (270 ÷ 1,236), with 1.87 actions per shopping
user. This is a user participation measure, not a purchase conversion rate. Users can trigger
multiple event types; counts and user totals are not additive.
Customer journey
Connect discovery with the next step.
A strategic view of ARC’s customer pathways, rather than a measured funnel.
Find a store
Search discovery → All Stores gateway or store homepage → store information or shopping link.
Search visitors can land directly on a store page, bypassing the gateway.
Find a product
Wine content or product discovery → Emily or Product Finder → shopping pathway or store enquiry.
The screenshots do not connect these stages at user level or confirm a purchase.
Month in review
A stronger service foundation.
September operational progress provides context alongside GA4. These improvements are drawn from the project record, not measured as outcomes in the screenshots.
Inventory
More reliable product answers
API-based inventory retrieval was introduced for conversational assistants, with store-specific tests and prompt improvements.
Customer service
Voice and manager workflows
Voice assistant testing and tuning continued. Ava Harvey’s manager workflow was refined for caller details, bookings, notifications and after-hours handling.
Consistency
One ARC standard
Product Finders, inventory updates and store assistant guidance continued to develop around consistent product information and customer next steps.
September wins
What moved forward
- Organic Search supplied nearly three-quarters of sessions.
- All six store homepages attracted customer attention.
- 270 users generated shopping actions.
- Conversational inventory tests supported the retrieval improvements.
October priorities
Where attention goes next
- Audit engagement and key-event configuration before judging conversion performance.
- Check form events for duplication and missing starts.
- Review gateway and Glenmore navigation and tracking.
- Verify internal-traffic filtering for Emily and assistant testing.
- Continue inventory QA and tag promotional links to measure their contribution.
“Search is bringing customers to ARC. The next priority is making every next step useful—and
measurable.”
September leadership perspective · original report commentary
Leadership watch list
Make the signals more trustworthy.
These are measurement limitations to resolve before interpreting engagement or key events as business success.
Engagement and key events
GA4 reports 1,731 engaged sessions out of 1,733 (99.88%), 9,951 key events and a 100% session key-event rate. The key-event snapshot includes page_view, user_engagement, session_start and first_visit.
Broadly marking routine events as key events can make engagement and conversion rates less useful. Review the event configuration and retain commercially meaningful actions as the main leadership measures.
Forms and revenue
There were 169 form_submit events but only 128 form_start events. This is not a valid completion funnel. Audit event coverage, repeat submissions and possible duplicates before reporting successful enquiries.
GA4 shows $0 recorded revenue. The screenshots do not establish that ARC generated no sales; completed purchases may occur outside the measured website journey.
Supporting GA4 reports
The evidence behind the review.
Six selected screenshots preserve the source detail. Select any image to open its full-size version.
Source and method:
September figures are transcribed from the supplied GA4 screenshots. Exact table values take
precedence over rounded cards. July comparisons use the supplied July report; August totals
are not supplied. Percentages derived in this report are rounded. GA4 identifies users through
its reporting system and does not establish that every user is a unique customer.
Understanding the report
What the GA4 terms mean.
A practical guide for reading the monthly leadership figures.
Views
Page loads and revisits. One user can create many views.
Total and Active Users
Total users include users who triggered events; active users are the active audience metric. September reports 1,236 total users and 1,229 active users.
New and Returning Users
New users are first-time users in the reporting system. A user can be both new and returning within the month, so the two counts are not additive.
Sessions
Visits to the website. One user may generate more than one session.
Engaged Sessions
Visits meeting GA4 engagement criteria. ARC’s near-100% rate needs configuration review because routine events appear in its key-event list.
Average Engagement
Active engagement time. Per-user and per-session averages use different denominators and should be labelled separately.
Events and Key Events
Events include routine and intentional actions. Key events are events selected in GA4 as important; the label alone does not establish a sale or lead.
Click
The event named click. Its exact coverage depends on the site’s tracking configuration.
Click-to-Shop and Product Clicks
ARC’s custom shopping and product action events. They indicate intent; this report does not verify transactions.
Form Start and Form Submit
Recorded form events. They require validation before they can be interpreted as enquiries or a completion rate.
Scroll
Recorded scroll activity. The depth threshold depends on tracking configuration.
Acquisition Channels
Organic Search is unpaid search traffic. Direct lacks a clear attributed source. First-user channels describe original acquisition; session channels describe the current visit.
AI Assistant Traffic
Visits GA4 attributes to its AI Assistant channel. This does not measure ARC assistant conversations or voice calls.
Recorded Revenue
Revenue received by GA4’s tracking. A $0 value does not establish that no sales occurred elsewhere.
Leadership Summary
September at a glance.
ARC continues to connect search visibility with store discovery and shopping intent. Lower activity and tracking limitations define the next priorities.
1,236
Total users reached
September’s measured audience generated 10,812 tracked events.
3,522
Page views
Customers explored the gateway, store pages, wine content and other website pages.
73.05%
Organic Search share
Unpaid search continued to supply the majority of website sessions.
270
Shopping users
These users generated 505 Click-to-Shop actions; purchases remain unverified.
Key Leadership Takeaways
What September demonstrated
01
Search remains the core acquisition channel: 1,266 sessions.
02
All six store homepages received attention, led by Harvey.
03
Shopping actions remain established, with 505 events from 270 users.
04
July-to-September totals are lower; August detail is needed for the intervening trend.
05
Inventory and assistant improvements strengthened the service foundation.
06
October should prioritise measurement quality and useful customer next steps.