01
Food pairings
Helping you match wine with what you're cooking.
Salmon, roast chicken, garlic risotto, BBQ ribs, burgers, patio snacks, gifts, dinner parties, and “I have no idea what to bring.”
MEET EMILY
Wine advice that feels personal.
Emily helps you discover wines you'll genuinely enjoy. Whether you're planning dinner, choosing a gift, exploring local BC wineries, or looking for something similar to a favourite bottle, she'll guide you with friendly, store-specific recommendations and help you find the right wine with confidence.
What are you having tonight?
BC wine discovery
Wine for dinner
Emily's Cellar Picks
HOW EMILY HELPS
Every great recommendation starts with a conversation.
Emily doesn't simply suggest bottles.
She asks questions, understands what you're looking for, and recommends wines based on your tastes, your occasion, and the ARC store you're visiting.
Don't worry about asking the "right" question.
Emily doesn't expect you to know wine terms. Simply tell her:
-
• what you're cooking
• what you usually drink
• who you're buying for
• your budget (if you have one)
• or just say "surprise me."
Emily will take it from there.
Dinner tonight
Favourite wine
Budget: Under $30
BC wines
Surprise me
Gift idea
Salmon dinnerI’m shopping at Harvey and need a wine for salmon under $30.
Roast chickenWe’re having roast chicken tonight. I’m at Harvey and want something under $30. What would you pick?
Smooth red / Apothic-styleI like Apothic Red and I’m shopping at Harvey. What should I try under $30?
Gift helpI need a red wine gift for someone who likes smooth reds. I’m shopping at Harvey and want to stay under $30.
Powered by ChatGPT, guided by ARC Liquor expertise.
Ask naturally.
Choose confidently.
Emily combines the conversational intelligence of ChatGPT with ARC Liquor's curated wine knowledge to help you discover bottles with confidence.
She is not trying to sound like a wine textbook. She gives practical, friendly guidance that helps customers pick a bottle, understand why it works, and know how to confirm purchase availability.
Whether you're planning dinner, buying a gift, or simply exploring local wines, Emily is designed to make choosing your next bottle easy.
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Local Store Recommendations
When a store, food, taste, or budget is known, Emily uses curated ARC wine knowledge to suggest real bottles with listed price and ONHAND snapshot data.
Recommendations tailored to the ARC Liquor store you're visiting.
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Shop With Confidence
Helping you check availability before making the trip.
Emily points customers to Product Finder, online checkout, and direct store confirmation before travelling for a specific bottle.
WHEN YOU ASK EMILY
Every answer is designed to help you choose with confidence.
Every answer is built around one goal: helping you choose a bottle you'll genuinely enjoy. Emily explains her recommendations in plain language, suggests wines that suit your tastes or occasion, and, when available, includes current ARC Liquor store information to help you shop with confidence.
“I’m shopping at Harvey and need a wine for roast chicken dinner under $30.”
Roast chicken is wonderfully flexible. Chardonnay is the classic route when there is butter, gravy, roasted potatoes, or creamy sides. Pinot Noir works if the customer prefers red, while Pinot Gris keeps the meal fresh and easygoing.
| Bottle | Price | ONHAND | Why it fits |
|---|---|---|---|
| Therapy Chardonnay | $24.99 | 30 | Classic roast chicken match with enough richness for roasted sides. |
| Gray Monk Pinot Noir | $24.19 | 17 | Light red with soft tannins, so it will not overpower the chicken. |
| Mayhem Pinot Gris | $24.19 | 21 | Fresh and easygoing for herbs, lighter sides, or a brighter pairing. |
Best pick: Therapy Chardonnay for the safest all-around roast chicken pairing.
Stock can change quickly. Online checkout is the best way to confirm purchase availability before travelling.
✓Understand WhyEmily briefly explains why a style suits your meal or occasion.
✓Real BottlesRecommendations come from ARC Liquor's curated wine collection.
✓Store InformationPrice and availability are shown when store data is available.
✓Shop ConfidentlyEmily helps you confirm availability before visiting or ordering.
NOT SURE WHAT TO ASK?
Ask Emily just like you'd ask a friend.
You don't need to know wine terminology. Simply tell Emily what you're cooking, what you usually enjoy, who you're shopping for, or how much you'd like to spend.
✓"We're having roast chicken tonight. What would you recommend?"
✓"I usually enjoy smooth reds like Apothic. Is there a BC wine I should try?"
✓"I'm buying a birthday gift for someone who loves Chardonnay."
✓"I'm cooking steak tonight and I'd like to stay around $35."
✓"Can you help me build a mixed case for the weekend?"
✓"What's a good wine for salmon?"
Here’s how Emily helps
One simple question can lead to the right bottle.
Emily listens for the details that matter most—what you enjoy, what you’re serving, your budget, and the ARC Liquor store you’re shopping at. Then she turns those details into practical wine recommendations.
✓
Tell Emily what you know.
A meal, favourite wine, occasion, budget, or even just “I’d like to try something new.”
A meal, favourite wine, occasion, budget, or even just “I’d like to try something new.”
✓
Emily understands your direction.
She identifies the styles, flavours, and types of wine most likely to suit what you’re looking for.
She identifies the styles, flavours, and types of wine most likely to suit what you’re looking for.
✓
She recommends real bottles.
When store information is available, Emily suggests wines from ARC Liquor’s curated selection with pricing and inventory guidance.
When store information is available, Emily suggests wines from ARC Liquor’s curated selection with pricing and inventory guidance.
✓
You choose with confidence.
Emily explains why each recommendation fits and helps you take the next step through Product Finder, online shopping, or the store.
Emily explains why each recommendation fits and helps you take the next step through Product Finder, online shopping, or the store.
“I like Apothic Red and want something similar under $30.”
What Emily understands: You enjoy smooth, ripe, fruit-forward red wines with soft tannins, and you would like recommendations that stay within your budget.
| Emily considers | How it helps you |
|---|---|
| Your taste | Finds wines with a similar smooth, approachable style. |
| Your budget | Keeps recommendations close to the price you want to spend. |
| Your ARC store | Tailors bottle suggestions to the location where you are shopping. |
| Your next step | Helps you check Product Finder, online shopping, or store details. |
You don’t need perfect wine language.
Emily will ask helpful follow-up questions and guide the conversation
from there.
Powered by ChatGPT, guided by ARC Liquor expertise.
Good wine advice shouldn’t feel complicated.
Choosing the right bottle should feel like chatting with someone who genuinely enjoys helping.
Ask naturally, share as much or as little as you know, and Emily will guide the conversation from there.
READY WHEN YOU ARE
Your next bottle starts with a simple conversation.
You do not need wine expertise or the perfect question. Tell Emily what you are planning, what you usually enjoy, your budget, or the ARC Liquor store you are visiting. She will help you explore the options, understand why they fit, and choose your next bottle with confidence..