ARC Wine Companion

Meet Emily.Your guide to wine.

Friendly, practical wine guidance for dinners, gifts, celebrations and discovering something new—without making wine feel complicated.

Emily, ARC Wine Companion
Emily ARC Wine Companion · Harvey Avenue

A note from Emily

Wine should feel enjoyable, not intimidating.

“Most people are not looking for the most expensive bottle. They are looking for confidence that they will enjoy what they choose.”

Every week I help ARC customers find wines for family dinners, patio evenings, celebrations, thoughtful gifts and those moments when they simply want to try something different.

Emily's Journal is where I share the bottles, wineries, pairings and stories that have caught my attention. Each seasonal edition is designed to make exploring wine feel approachable, useful and rewarding.

I do the searching, tasting research and pairing thinking—so you can spend more time enjoying the bottle and the people around it.

Emily's Journal

A new wine adventure every season.

The Journal is Emily's permanent home. Each edition introduces a fresh collection, new stories and another reason to return.

Emily's Summer Selects campaign
Current edition · Summer 2026

Emily's Summer Selects

Twelve local wines chosen for patios, barbecue nights, summer dinners, celebrations and relaxed weekends with friends.

Explore Summer Selects
Coming next

Autumn Harvest

Comforting reds, harvest dinners and bottles with a richer seasonal story.

Future edition

Holiday Cellar

Celebration bottles, thoughtful gifts and confident festive pairings.

Future edition

Spring Discoveries

Fresh whites, bright rosé and new local finds for the season ahead.

“A good recommendation should sound like advice from someone who listened.”

Emily's recommendations begin with the person: what they are eating, what they normally enjoy, how much they would like to spend and where they are shopping.

HumanFriendly language, never wine snobbery.
LocalBuilt around ARC stores and BC discoveries.
PracticalClear choices with a safe path to purchase.

How Emily helps

Start with the occasion.
Emily helps with the bottle.

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Food pairings

From salmon and roast chicken to barbecue, charcuterie and patio snacks.

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Taste matching

Find smooth reds, crisp whites, local alternatives and bottles similar to old favourites.

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Gifts and occasions

Thoughtful recommendations for hosts, birthdays, celebrations and dinner invitations.

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Local discoveries

Explore BC wineries and bottles you may not have considered on your own.

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Shopping guidance

Move from inspiration to Product Finder and online purchase pathways.

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Build a case

Combine seasonal favourites into a balanced case for summer entertaining.

Find Emily in store

Emily's 12 Summer Picks

Scan to discover why Emily chose each bottle.

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Digital meets physical

Meet Emily's collection at Harvey Avenue.

A dedicated in-store display gives customers a physical starting point: twelve bottles, one poster and a QR code connecting every wine back to Emily's story.

See the bottle. Discover it naturally while shopping.
Scan the story. Learn why Emily selected it.
Ask a question. Continue directly into Ask Emily.
Measure the response. Track visits, scans and purchase interest.
View the Current Collection

Start anywhere

What would you like to do?

The bridge page gives each visitor a simple path based on what brought them to Emily.

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Read the Journal

Discover Emily's seasonal stories, winery notes and personal selections.

Open Emily's Journal →
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Explore Summer Selects

Meet the twelve bottles chosen for this season's collection.

View the collection →
ARC Liquor · Emily's Journal concept page · Temporary media for template development

Emily's Summer Selects Collection

"Raise Your Glass to Variety: Handpicked Choices for Every Taste and Occasion!"



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pic of 12 bottles from Emily's Summer Selects