Enhanced Leadership Performance Report
An analytical leadership view of customer discovery, engagement quality and shopping intent.
ARC Digital Scorecard
Subjective analytical summary; not a GA4 metric. Traffic is stable and several store pages are stronger; measurement integrity and shopping intent need attention.
| Area | Status |
|---|---|
| Reach | Near flat |
| Store visibility | Mixed / gains |
| Search | Watch |
| Shopping Intent | Softening |
| Measurement | Priority review |
Weekly Wins
- Harvey: 109 page views (+53.5%).
- Vernon: 70 (+40.0%).
- Guisachan: 60 (+62.2%).
- Direct: 80 sessions (+45.5%).
- Overall page views: 619 (+2.1%).
Watch List
- Click-to-Shop down to 75.
- Organic Search down to 216.
- AI Assistant volume just four sessions.
- Engagement spike may include internal visits.
- Channel totals need reconciliation.
Week 32: A Measurement Warning Alongside Store Wins
ARC recorded 316 sessions, essentially flat against 317 last week, while page views increased to 619. Harvey (+53.5%), Vernon (+40.0%) and Guisachan (+62.2%) improved. However, Organic Search declined 13.9% and Click-to-Shop fell to 75 actions. The 8m 27s average engagement figure needs validation: Harvey’s 34m 05s per active user strongly suggests internal development and testing activity may influence the headline.
Performance Overview
| Metric | Week 32 | Direction | |
|---|---|---|---|
| Sessions | 316 | ▼ 0.3% | Near-flat versus 317 last week |
| Engaged sessions | 314 | ▼ 4.0% | 99.37% reported engagement rate |
| Active users | 238 | ▼ 4.8% | Card comparison; prior screenshot showed 239 |
| New users | 211 | ▼ 5.0% | Organic new-user discovery softened |
| Page views | 619 | ▲ 2.1% | Higher than last week’s 606 |
| Avg engagement / active user | 8m 27s | ▲ 876.7% | Likely influenced by internal activity; investigate |
| Total users | 249 | Not shown | User Acquisition total |
| Event count | 1,868 | ▼ 0.5% | Versus 1,878 last week |
| Click-to-Shop | 75 | ▼ 12.8% | Versus 86 last week; 56 users |
| Click-to-Product | 10 | Not shown | 5 users; 10 was also reported in prior week where visible |
| Key events | 1,720 | Not shown | Broadly configured, not sales |
Traffic Acquisition
| Channel | Sessions | Share | Engaged | Avg / session | Direction |
|---|---|---|---|---|---|
| Organic Search | 216 | 68.35% | 216 | 8m 13s | ▼ 13.9% |
| Direct | 80 | 25.32% | 80 | 2m 32s | ▲ 45.5% |
| Referral | 13 | 4.11% | 13 | 6s | ▲ 44.4% |
| Unassigned | 11 | 3.48% | 1 | 2m 58s | ▲ 175.0% |
| AI Assistant | 4 | 1.27% | 4 | 18s | ▼ 66.7% |
Store & Content Performance
| Page | Views | Change |
|---|---|---|
| Harvey Avenue | 109 | ▲ 53.5% |
| Vernon 58th Avenue | 70 | ▲ 40.0% |
| Guisachan | 60 | ▲ 62.2% |
| ARC Liquor All Stores | 51 | ▼ 23.9% |
| Vernon Square Mall | 43 | ▲ 4.9% |
| Glenmore | 42 | ▼ 23.6% |
| Beers | 21 | Not shown |
| Revelstoke | 20 | ▼ 55.6% |
| GA4 Oct 12–18 | 13 | Not shown |
| Featured Emily’s Wine Selects | 11 | Not shown |
What This Means
Harvey and other store pages gained views. However, Harvey’s 34m 05s average engagement is unusually high and could reflect internal testing. Avoid claiming customer engagement multiplied until that traffic is isolated.
Customer Intent
| Event | Actions | Users |
|---|---|---|
| click | 105 | 77 |
| click_to_shop | 75 | 56 |
| scroll | 59 | 30 |
| form_submit | 33 | 27 |
| form_start | 28 | 27 |
| click_to_product | 10 | 5 |
Click-to-Shop reached 75 actions across 56 users, declining from 86. Click-to-Product was 10 actions across five users; neither event confirms a purchase.
AI Assistant Signal
AI Assistant fell to four sessions, with 18s average engagement. The sample is too small to infer trend quality.
Recommended Actions
- Separate staff/developer activity from customer engagement.
- Review Organic Search and shopping-action decline.
- Reconcile channel attribution before drawing share conclusions.
- Monitor strong store-page performers.
- Audit key event classification.
Trend Tracker
| Signal | Read |
|---|---|
| Reach | Stable, 316 sessions |
| Local store pages | Harvey, Vernon and Guisachan up |
| Organic Search | Down 13.9% |
| Shopping activity | 75 shop clicks, down 12.8% |
| Engagement | Major data-quality caveat |
Supporting GA4 Reports
Selected sources; full set supplied in the ZIP.
