Smart Technology. Real People. Better Service.
At ARC Liquor, our goal has always been simple: make your shopping experience easier, faster, and more enjoyable — without losing the human touch.
That’s why we’ve introduced a small team of AI Assistants to support our in-store staff. Not to replace them — but to help when lines are busy, phones are ringing, or you just want quick answers.
The ARC AI Team
(at MacKenzie Village)
Why ARC Uses AI And Why It Works
When you reach out to ARC, timing matters. Sometimes our staff are helping customers in store, handling tasks behind the scenes, or assisting other calls. Our AI assistants step in to keep things moving.
Why We Built Our AI Team
To better serve our customers and support our team, we've introduced multiple AI Assistants — each with a unique role. Whether you're calling, texting, or chatting online, our bots are here to make things quicker, easier, and more convenient. While each platform offers a slightly different experience — with varying levels of real-time accuracy for product pricing and stock availability — they all work toward the same goal: delivering helpful, efficient service every time you reach out.
Transparency Matters: How Accuracy Is Handled
Text-Based Chat = Most Accurate for Details & Pricing
While not real-time, Emily’s info is updated every Friday to keep things accurate and reliable — making her your go-to for pricing, availability, and wine suggestions.”
Voice Assistants = Speed, Holds, and Human Handoff
Our voice assistants Alicia and Suzanne are designed for quick help — checking availability, setting aside products for pick up, and routing confirmations to our Product Manager. To protect accuracy and avoid confusion, pricing is confirmed by a real ARC team member via text or phone.
Human Oversight — Always
AI speeds things up — but when it comes to accuracy, our ARC team always steps in. Real people double-check the details so you get the right product at the right price, every time.
Team Verified
A Product Manager confirms all holds and special requests.
Confirmed Before Pickup
We verify price and product before you pay.
Your Choice
Get confirmation via text or phone call.
AI helps us move faster.
People ensure it’s done right.
Meet the ARC AI Team
Each assistant has a specific role. Choose the one that best fits what you need — and you can click through to learn more.
🍷 Emily — Digital Sommelier
Interaction: Chat (Text-Based)
Best For: Wine questions, inventory, pricing, recommendations, gift ideas
Emily is our most accurate assistant for product information. She helps customers browse, compare, and choose wines using real inventory data.
📞 Jessica — Store Voice Assistant
Interaction: Voice
Best For: Availability checks, product holds, quick assistance
Jessica helps callers get fast answers and routes requests to our Product Manager for confirmation and next steps.
🎧 Isabelle — Voice & Chat Assistant
Interaction: Voice + Chat
Best For: General support, guidance, and human handoff
Suzanne bridges the gap between chat and voice — making sure your request reaches the right ARC team member.
Built for Today — Improving for Tomorrow
AI technology evolves quickly, and so will our assistants. As reliability improves, you’ll see expanded features and smoother handoffs. What won’t change is our commitment to accuracy, transparency, and human-led service.
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