🍷 Case Study #2 – “It Felt Like Talking to a Real Sommelier”
Live Voice Chat with Emily, ARC’s AI Wine Expert
Topic: Wine Pairing – Roast Duck with Plum Sauce
When Andrew called ARC Liquor looking for a wine to pair with his roast duck dinner, he was connected to Emily, ARC’s AI-powered Digital Sommelier. What followed was a surprisingly natural and confident conversation, as Emily walked through pairing suggestions like Pinot Noir, Riesling, and Shiraz—ultimately recommending The Hatch Shiraz as the perfect match.
Emily confirmed the wine’s availability, reserved the bottle for pickup, and even collected contact details for a seamless handoff to the Product Manager. The result? A fully automated sommelier experience that felt impressively personal—proving that AI can not only understand taste, but deliver service with it.
Why This Matters:
- Demonstrates that AI can deliver expert-level wine pairing advice
- Builds customer confidence by offering tailored, thoughtful recommendations
- Reinforces ARC’s positioning as more than just a liquor store—it's a destination for curated experiences
- Automates routine inquiries without sacrificing personalization
- Proves that AI, when done right, doesn’t just assist—it impresses
This kind of interaction shows what’s possible when digital tools meet real-world needs with elegance and ease.
That same evening, Juan visited the store in person to purchase the 'Howler Head Bourbon'—and shared his praise directly, reinforcing what we’re building: not just automation, but a smarter, friendlier customer experience that delivers value in real time.
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