🐟🍷 Case Study #6 – “Fish & Chips… and a Wine That Actually Nails It”
Live Voice Call with Helen, ARC’s AI Sommelier for Guisachan Village
Topic: Wine Pairing – Fish & Chips with Mushy Peas (Under $25)
When Andrew called ARC Liquor for a wine pairing to go with the classic fish and chips (mushy peas included), Helen stepped in like a calm, confident in-store expert — just faster. In about three minutes, she asked the right questions, locked in a $25 budget, and recommended three crisp white options that fit the meal, each with simple pairing notes designed for fried fish and bright flavours.
To keep things easy, Helen offered to text the shortlist to Andrew, confirmed his phone number, and sent the recommendations instantly. She also answered practical details on the spot — including store hours (open until 11:00 PM) and the Guisachan Village address — turning a quick “what should I buy?” call into a smooth, ready-to-shop experience.
Press play to listen
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Hi Andrew — Helen here, ARC’s Digital Sommelier 🍷
Here are three wines that pair beautifully with your meal, fish and chips with mushy peas:
- Lake Breeze Riesling - $24.19 - Crisp and refreshing with citrus and floral notes, perfect for fried fish.
- La Frenz Semillon Tudor Hill - $21.49 - Smooth and balanced with hints of lemon and herbs, complementing the dish.
- Bartier Bros Riesling - $24.65 - Vibrant and zesty with a touch of minerality, enhancing the meal's texture.
Which one are you leaning toward? Reply 1, 2, or 3 — and if you'd like, we can help you arrange pickup.
Quick note: availability/pricing are based on our last inventory update (usually Friday) and we’ll confirm before you come in.
ARC Liquor in Guisachan Village
#106-2395, Gordon Drive, Kelowna
Call: (250) 860-0364
📌 What This Means for ARC Liquor
This interaction shows more than just technology — it demonstrates a *strategic opportunity* to elevate the customer experience while generating real business value. What we’ve achieved with Helen goes beyond basic recommendations. It proves that AI can:
- Understand nuanced, natural voice requests just like a human sommelier would.
- Provide expert-level wine pairing advice that’s tailored to both palate and price.
- Convert inquiries into confirmed sales through seamless follow-up and reservation workflow.
- Integrate with inventory in real time to ensure recommendations are not just aspirational — they’re actual products customers can buy.
- Operate at scale, 24/7 without adding staff overhead.
But beyond the technical capability, this case study reveals something deeper: customers feel understood and confident. A casual question turns into an engaged experience that feels personal and helpful, not automated or generic. That emotional connection builds trust — and *trust drives sales.*
That’s why this isn’t just a feature — it’s a *strategic differentiator.* ARC Liquor becomes more than a store. It becomes a trusted resource, an expert guide, and a destination customers *want to return to.*
And because the model can be extended beyond wine — to spirits, premium whiskies, gift pairing, events, and more — this isn’t a one‑off success. It’s a blueprint for how ARC Liquor can lead with technology while staying deeply rooted in customer experience.
In short: with Helen, we’re not just answering questions — we’re building relationships, increasing conversions, and defining the future of retail engagement.