Weekly Performance Report
A weekly leadership snapshot (traffic + engagement) plus proof-of-impact tracking that measures customers moving from ARC store pages into the Barnet shopping pathway.
Headline takeaway (Apr 13–Apr 19)
This week was a mild pullback in volume and depth. Active users and overall events dipped modestly week-over-week, and average engagement time fell back to 54s. The important part remains intact: intent tracking continues to work, and ARC still drove measurable shopping-path behaviour into Barnet (61 click_to_shop).
Volume was slightly down, but ARC still pushed customers into Barnet via measurable outbound shopping actions. The reporting is now tied to commercial intent, not just page views.
Notes worth calling out
- Tracking cleanup confirmed: the prior non-ARC template anomaly now reads 0 (no longer polluting ARC reporting).
- Unassigned attribution spiked (small volume, usually missing referrer/UTM or app traffic). Worth monitoring, not alarming on its own.
PDF report download
The PDF contains the full GA4 charts/screenshots used for the week-over-week comparisons.
click_to_shop: 61 • page_view: 469 (↓ 13.3%) • user_engagement: 297 (↓ 16.1%)
Harvey 103 • Vernon 57 • Guisachan 47 • Glenmore 22 • Revelstoke 17
Overall: slightly fewer users and fewer total events, with a noticeable drop in average engagement time — consistent with more “quick-check” visits. Intent tracking remains active and reliable.
| Metric | Apr 13–Apr 19 | WoW change |
|---|---|---|
| Active users | 189 | ↓ 5.0% |
| New users | 168 | ↓ 6.7% |
| Avg engagement time per active user | 54s | ↓ 44.0% |
| page_view events | 469 | ↓ 13.3% |
| Total event activity (high level) | Lower | Down across most events |
View screenshot in PDF: Reports snapshot (Active users, New users, Avg engagement time)
Store pages continue to function as decision hubs. This week’s pattern: Harvey remains the anchor, Vernon held strong, and the site-wide dip shows up across most store pages (not a single-location issue).
| Page | Views | WoW note |
|---|---|---|
| Home–Harvey | 103 | Down (↓ 11.2%) — still the top hub |
| Home–Vernon | 57 | Slight dip (↓ 3.4%) — stable |
| Home–Guisachan | 47 | Slight lift (↑ 2.2%) |
| Home–Glenmore | 22 | Down (↓ 15.4%) |
| Home–Revelstoke | 17 | Down (↓ 19.0%) |
View screenshot in PDF: Views by Page title & screen class (top pages list)
Channel mix stayed broadly consistent: Organic remained the #1 driver by volume, Direct ticked up slightly, Referral softened, and Unassigned spiked (small-volume attribution behaviour).
Sessions by channel (Apr 13–Apr 19 vs Apr 06–Apr 12)
Organic continues to be the dependable base channel. The notable change is Referral dropping, which likely explains part of the overall dip in engagement depth. Unassigned is almost always attribution-related (missing referrers/UTMs), and should be watched for patterns rather than treated as “new demand.”
View screenshot in PDF: Sessions by channel (card) + Traffic acquisition table
Event totals softened along with traffic. This reads as a normal “lighter week” pattern — not a tracking issue — because declines appear across standard behaviour events (page_view, user_engagement, click).
Key event movements (Apr 13–Apr 19 vs Apr 06–Apr 12)
- page_view: 469 (↓ 13.3%)
- user_engagement: 297 (↓ 16.1%)
- session_start: 257 (↓ 5.5%)
- first_visit: 168 (↓ 6.7%)
- click: 67 (↓ 17.3%)
- scroll: 40 (↓ 32.2%)
- form_submit: 53 (↑ 15.2%)
Engagement actions dropped more than traffic this week (especially scroll and click), suggesting fewer deep-browsing sessions. A positive counter-signal: form submissions increased, which can indicate more “goal-driven” visits even in a slower week.
View screenshot in PDF: Event count by Event name + Events table (with comparison)
Barnet click events (Apr 13–Apr 19)
- click_to_shop: 61 (↓ 6.2%)
- High-level read: Slightly down, but still a consistent weekly “proof-of-impact” signal.
Even with lower engagement depth, ARC still drove customers into Barnet via measurable shopping-path actions. This remains the cleanest KPI connecting ARC site activity to downstream shopping intent.
View screenshot in PDF: click_to_shop row (events list/table)
Event parameters (for clean reporting)
Each intent event carries metadata so reporting can be store-attributed.
✅ Which store pages generate the most Barnet clicks?
✅ Which Barnet store is receiving the most outbound traffic from ARC?
✅ Which buttons are working best (Shop vs Buy)?
✅ How intent shifts week-to-week even when traffic fluctuates.
Apr 13–Apr 19 (vs Apr 06–Apr 12) was a slightly softer week across traffic and engagement depth, with average engagement time dropping to 54s. Organic Search remained stable as the primary channel, while Referral declined. The most important outcome remains intact: intent tracking continues to produce measurable Barnet shopping-path actions (61 click_to_shop).
You can view the graphs and read our report in more detail from the PDF formatted document.
Click to download this reportGA4 Glossary (quick reference)
A 30-second guide to the core metrics used in this report.
Active users
Unique people who visited during the reporting window.
New users
First-time visitors in the reporting window.
Sessions
Total visits. One person can have multiple sessions (e.g., they come back later).
Engaged sessions
Sessions where the visitor showed meaningful engagement (not a bounce).
Views
Total page views (includes repeat views by the same user).
Views per active user
Average pages viewed per person. Good for “how much browsing” happened.
Average engagement time per active user
Average time users actively engaged with the site in the window. Can drop when visitors “quick-check” and click out fast.
Event count
Total tracked interactions (page_view, scroll, click, form actions, etc.). Generally scales with traffic volume.
Key events
Events marked as important (conversions). Used to measure high-intent actions.
Intent Tracking (ARC → Barnet)
These events show measurable “next-step” behaviour toward shopping or calling.
click_to_shop
Outbound click from ARC into a store’s Barnet site (store home/category). Strong “shopping intent” signal.
click_to_product
Outbound click to a specific Barnet product page. Higher intent, usually lower volume.
click_to_call
Tap/click on a phone number (tel:). High intent, especially on mobile.
Event parameters captured (for reporting)
- store — which location (Harvey / Guisachan / Glenmore / Revelstoke / Vernon)
- page_path — which ARC page the click happened on
- link_text — what button/link was clicked (e.g., “Shop”, “Buy”)
- link_url — exact destination URL (Barnet)