Weekly Performance Report
A weekly leadership snapshot covering traffic, engagement, store-page performance, acquisition channels, and customer-intent actions that show visitors moving from ARC store pages into the Barnet shopping pathway.
Headline takeaway (May 04–May 11)
This was a strong activity week for ARC Liquor’s website. Active users reached 299, new users reached 268, sessions increased to 386, and total event activity reached 2,036. Compared with the previous report period, most core reach and activity metrics moved upward.
The strongest customer-intent signal was click_to_shop, which increased to 85. That is a strong proof-of-impact result because it shows customers moving from ARC’s website into the Barnet shopping pathway. The main item to watch is engagement time, which decreased to 41s per active user after last week’s stronger engagement period.
ARC saw stronger reach, more website activity, and a meaningful increase in shopping-path clicks. click_to_shop remains the key weekly proof-of-impact metric because it connects website engagement to downstream Barnet shopping intent.
Notes worth calling out
- Traffic volume improved: active users, new users, sessions, page views, and event activity were all higher than the previous report period.
- Shopping-path intent improved: click_to_shop reached 85, up 57.4%.
- Engagement depth should be watched: average engagement time per active user declined to 41s.
- May 4 spike: GA4 flagged a session_start increase on May 4, so next week will help confirm whether this growth sustains.
PDF report download
The PDF contains the full weekly GA4 summary, supporting screenshots, charts, store-page analysis, acquisition performance, event tracking, and recommended next steps.
Active users: 299 • Sessions: 386 • Event count: 2,036 • Key events: 1,835
Harvey 140 • Guisachan 68 • Vernon 62 • Glenmore 47 • Revelstoke 38 • Vernon Square Mall 26
Overall website activity improved strongly this week. The softer engagement time number should be monitored, but it does not outweigh the positive lift in users, sessions, page views, total events, and intent actions.
| Metric | May 04–May 11 | WoW change |
|---|---|---|
| Active users | 299 | ↑ 27.8% |
| New users | 268 | ↑ 27.0% |
| Sessions | 386 | ↑ 28.7% |
| Engaged sessions | 384 | ↑ 31.1% |
| Page views | 649 | ↑ 11.7% |
| Avg engagement time per active user | 41s | ↓ 22.6% |
| Total event count | 2,036 | ↑ 18.9% |
| Key events | 1,835 | ↑ 18.5% |
View screenshot in PDF: Reports snapshot / Active users, new users, engagement time
Store pages remain key decision hubs. Harvey stayed as the top-viewed page, while Guisachan and Glenmore both showed strong improvement. The new Vernon Square Mall page also started to show traction, which is a positive early sign for the new store launch.
| Page | Views | WoW note |
|---|---|---|
| Home–Harvey Ave | 140 | Still the top store hub |
| Home–Guisachan | 68 | Improved vs previous report period |
| Home–Vernon | 62 | Healthy store-page volume |
| Home–Glenmore | 47 | Improved week-over-week |
| Home–Revelstoke | 38 | Watch next week |
| Home–Vernon Square Mall | 26 | Positive early traction for new store page |
| Monthly Flyer | 19 | Flyer visibility continues across the site |
Harvey remains the anchor page by total views, but the improvement in Guisachan and Glenmore is encouraging. The Vernon Square Mall page is also worth highlighting because it shows early engagement for the new Vernon store work.
View screenshot in PDF: Views by Page title & screen class
Organic Search remains ARC’s main source of traffic. Direct traffic also remained strong, showing that customers continue to reach ARC through brand-driven or direct pathways.
Sessions by channel (May 04–May 11 vs Apr 27–May 03)
Organic Search and Direct continue to carry the website. This supports the ongoing strategy of improving store pages, monthly flyer visibility, product discovery, and local search presence.
View screenshot in PDF: Traffic acquisition report
Event activity strengthened overall. The biggest positive signal is that both general clicks and shopping-path clicks increased, suggesting visitors are taking more measurable actions.
Key event movements (May 04–May 11 vs Apr 27–May 03)
- page_view: 649 (↑ 11.7%)
- session_start: 384 (↑ 30.6%)
- user_engagement: 332 (↓ 8.0%)
- first_visit: 268 (↑ 27.0%)
- click: 126 (↑ 80.0%)
- click_to_shop: 85 (↑ 57.4%)
- click_to_product: 8
- scroll: 76 (↑ 137.5%)
- form_submit: 55 (flat)
- form_start: 51 (↑ 10.9%)
More visitors took measurable actions this week. Clicks, scrolls, click_to_shop, and click_to_product all show that ARC’s website is continuing to support product discovery and shopping intent.
View screenshot in PDF: Event count by Event name + Events table with comparison
Barnet click events (May 04–May 11)
- click_to_shop: 85 (↑ 57.4%)
- click_to_product: 8
- High-level read: Shopping-path intent improved strongly this week.
click_to_shop remains the most important weekly proof-of-impact metric because it shows customers moving from ARC’s website into the Barnet shopping pathway.
View screenshot in PDF: click_to_shop and click_to_product rows in Events report
Digital System Progress
The monthly flyer continues to be added across the ARC websites and store pages. Product Finder pages and conversational chat bot improvements are also being aligned to improve product discovery and quality control.
✅ Product Finder pages support store-specific product discovery
✅ Chat bots are being refined for more accurate availability answers
✅ Low-stock caution messaging helps reduce over-promising
✅ Store pages, monthly flyers, and Barnet links work together as one digital pathway
- Keep monitoring click_to_shop: this remains the cleanest weekly proof-of-impact metric.
- Watch engagement time next week: traffic improved, but average engagement time declined.
- Support the Vernon Square Mall launch: the new page is already showing early activity and should be tied into store content and Product Finder support.
- Continue building Product Finder pages: these help customers browse by store and support chat bot quality control.
- Keep improving conversational chat quality: especially for product availability, low-stock caution notes, and clear online pickup guidance.
May 04–May 11 was a strong week for ARC Liquor’s website activity. Active users reached 299, new users reached 268, sessions reached 386, and total events reached 2,036. The strongest result was click_to_shop, which increased to 85. The main watch item is engagement time, which dropped to 41s. The new Vernon Square Mall page also showed encouraging early traction.
You can view the graphs and read our report in more detail from the PDF formatted document.
Click to download this reportGA4 Glossary (quick reference)
A 30-second guide to the core metrics used in this report.
Active users
Unique people who visited during the reporting window.
New users
First-time visitors in the reporting window.
Sessions
Total visits. One person can have multiple sessions, such as returning later in the week.
Engaged sessions
Sessions where the visitor showed meaningful engagement, such as staying longer, viewing multiple pages, or triggering an important event.
Views
Total page views, including repeat views by the same user.
Average engagement time per active user
Average time users actively engaged with the site in the reporting window.
Event count
Total tracked interactions, including page views, scrolls, clicks, form actions, shopping clicks, and other GA4 events.
Key events
Events marked as important in GA4. These are used to measure high-intent actions and conversion-style behaviour.
Intent Tracking (ARC → Barnet)
These events show measurable next-step behaviour toward shopping or calling.
click_to_shop
Outbound click from ARC into a store’s Barnet site. This is the strongest weekly shopping-intent signal.
click_to_product
Outbound click to a specific Barnet product page. Usually lower volume, but higher intent.
click_to_call
Tap or click on a phone number. This is a high-intent action, especially on mobile.
Event parameters captured (for reporting)
- store — which location: Harvey / Guisachan / Glenmore / Revelstoke / Vernon
- page_path — which ARC page the click happened on
- link_text — what button or link was clicked, such as “Shop” or “Buy”
- link_url — exact destination URL, usually the Barnet store link