Weekly Performance Report
A weekly leadership snapshot covering traffic, engagement, store-page performance, acquisition channels, and customer-intent actions that show visitors moving from ARC store pages into the Barnet shopping pathway.
Headline takeaway (Apr 20–Apr 26)
This was a much stronger week for ARC Liquor’s website. Active users increased by 39.4%, new users increased by 40.8%, and sessions increased by 24.5% compared to the previous week. This shows that ARC reached more people, attracted more first-time visitors, and generated more website activity overall.
Customer-intent tracking also remained positive. Total events increased by 7.8%, key events increased by 9.7%, and click_to_shop events rose to 65. The main item to watch is engagement depth: average engagement time per active user declined to 43s, which may suggest visitors are finding key information faster.
ARC’s website brought in more users, more new visitors, and more sessions this week. The reporting also continues to show commercial intent through tracked shopping actions, especially click_to_shop.
Notes worth calling out
- Traffic growth was strong: active users, new users, sessions, and page views all increased week-over-week.
- Intent tracking remains live: ARC continues to measure movement from ARC store pages into Barnet.
- Engagement depth should be watched: engagement time and scroll activity declined despite higher traffic.
PDF report download
The PDF contains the full weekly GA4 summary, supporting screenshots, charts, store-page analysis, acquisition performance, and recommended next steps.
Active users: 262 (↑ 39.4%) • Sessions: 330 (↑ 24.5%) • Key events: 1,449 (↑ 9.7%)
Harvey 104 • Guisachan 103 • Glenmore 58 • Vernon 52 • Revelstoke 14 • Monthly Flyer 23
Overall performance improved strongly this week. ARC saw more users, more sessions, more page views, and more tracked events. The softer engagement-time number should be monitored, but it does not outweigh the positive lift in reach and customer activity.
| Metric | Apr 20–Apr 26 | WoW change |
|---|---|---|
| Active users | 262 | ↑ 39.4% |
| New users | 238 | ↑ 40.8% |
| Sessions | 330 | ↑ 24.5% |
| Page views | 501 | ↑ 4.8% |
| Engaged sessions | 324 | ↑ 24.6% |
| Avg engagement time per active user | 43s | ↓ 22.1% |
| Total event count | 1,612 | ↑ 7.8% |
| Key events | 1,449 | ↑ 9.7% |
View screenshot in PDF: Reports snapshot / Home overview (Active users, New users, Avg engagement time)
Store pages performed well this week, especially Guisachan and Glenmore. Harvey remained the top-viewed store page, while Guisachan nearly matched Harvey in total views. Vernon and Revelstoke softened slightly and should be monitored next week.
| Page | Views | WoW note |
|---|---|---|
| Home–Harvey Ave | 104 | Slight lift (↑ 1.0%) — still the top store hub |
| Home–Guisachan | 103 | Strong growth (↑ 102.0%) — major weekly gain |
| Home–Glenmore | 58 | Strongest percentage lift (↑ 163.6%) |
| Home–Vernon | 52 | Slight dip (↓ 8.8%) — still healthy volume |
| Home–Revelstoke | 14 | Down (↓ 17.6%) — watch next week |
| Monthly Flyer | 23 | Improved (↑ 43.8%) |
Guisachan and Glenmore were the clear store-page winners this week. Harvey remains the anchor location by total views, but Guisachan’s growth suggests that store-specific page visibility is improving.
View screenshot in PDF: Views by Page title & screen class (top pages list)
Organic Search remained ARC’s largest traffic source, while Direct traffic grew significantly. Referral traffic softened, and Unassigned increased from a small base, which is usually related to attribution or untagged traffic.
Sessions by channel (Apr 20–Apr 26 vs Apr 13–Apr 19)
Organic Search continues to provide a dependable base of traffic. The biggest movement came from Direct traffic, which may include customers typing in the site, using saved links, clicking QR codes, or arriving through untagged campaign links. Referral should be watched because it declined again this week.
View screenshot in PDF: Sessions by channel card + Traffic acquisition report
Event activity increased overall this week, confirming that the higher traffic volume translated into more measurable website activity. Some deeper engagement actions declined, but core activity and shopping-path behaviour remained positive.
Key event movements (Apr 20–Apr 26 vs Apr 13–Apr 19)
- page_view: 501 (↑ 4.8%)
- session_start: 325 (↑ 25.0%)
- user_engagement: 265 (↓ 12.3%)
- first_visit: 238 (↑ 40.8%)
- click: 87 (↑ 22.5%)
- click_to_shop: 65 (↑ 4.8%)
- click_to_product: 7 (↑ 250.0%)
- form_start: 42 (↓ 10.6%)
- form_submit: 44 (↓ 18.5%)
- scroll: 33 (↓ 19.5%)
More people visited and clicked this week, while scroll and engagement depth softened. This suggests higher reach and faster user behaviour — customers may be arriving with a clearer purpose and moving quickly toward store or shopping actions.
View screenshot in PDF: Event count by Event name + Events table with comparison
Barnet click events (Apr 20–Apr 26)
- click_to_shop: 65 (↑ 4.8%)
- click_to_product: 7 (↑ 250.0%)
- High-level read: Shopping-path intent improved even while some engagement-depth metrics dipped.
click_to_shop remains the key weekly proof-of-impact metric. It shows customers moving from ARC’s website into the Barnet shopping pathway, which is the clearest measurable signal of online purchase intent.
View screenshot in PDF: click_to_shop and click_to_product rows in Events report
Event parameters (for clean reporting)
Each intent event carries metadata so reporting can be store-attributed.
✅ Which store pages generate the most Barnet clicks?
✅ Which Barnet store is receiving the most outbound traffic from ARC?
✅ Which buttons are working best (Shop vs Buy)?
✅ How intent shifts week-to-week even when traffic fluctuates.
- Keep promoting store-specific pages: Guisachan and Glenmore showed strong growth this week and should be supported with continued local content.
- Monitor Vernon and Revelstoke: both softened this week, so watch whether the decline continues or rebounds naturally.
- Keep tracking Click to Shop and Click to Product: these are the clearest commercial-intent signals tied to Barnet activity.
- Improve above-the-fold clarity: store pages should make shopping buttons, flyer links, phone numbers, and location details easy to find immediately.
- Use UTM tracking wherever possible: Direct traffic jumped significantly, so social links, email links, QR codes, and campaign links should be tagged where practical.
Apr 20–Apr 26 was a positive week for ARC Liquor’s website. Active users increased by 39.4%, new users increased by 40.8%, and sessions increased by 24.5%. Store pages also performed well, especially Guisachan and Glenmore. Customer-intent actions remained encouraging, with click_to_shop rising to 65 and click_to_product increasing to 7. The main item to watch next week is engagement depth, as average engagement time and scroll activity declined despite stronger traffic volume.
You can view the graphs and read our report in more detail from the PDF formatted document.
Click to download this reportGA4 Glossary (quick reference)
A 30-second guide to the core metrics used in this report.
Active users
Unique people who visited during the reporting window.
New users
First-time visitors in the reporting window.
Sessions
Total visits. One person can have multiple sessions, such as returning later in the week.
Engaged sessions
Sessions where the visitor showed meaningful engagement, such as staying longer, viewing multiple pages, or triggering an important event.
Views
Total page views, including repeat views by the same user.
Views per active user
Average pages viewed per person. Useful for understanding how much browsing happened.
Average engagement time per active user
Average time users actively engaged with the site in the reporting window. This can drop when visitors arrive, find what they need quickly, and leave.
Event count
Total tracked interactions, including page views, scrolls, clicks, form actions, shopping clicks, and other GA4 events.
Key events
Events marked as important in GA4. These are used to measure high-intent actions and conversion-style behaviour.
Intent Tracking (ARC → Barnet)
These events show measurable next-step behaviour toward shopping or calling.
click_to_shop
Outbound click from ARC into a store’s Barnet site. This is the strongest weekly shopping-intent signal.
click_to_product
Outbound click to a specific Barnet product page. Usually lower volume, but higher intent.
click_to_call
Tap or click on a phone number. This is a high-intent action, especially on mobile.
Event parameters captured (for reporting)
- store — which location: Harvey / Guisachan / Glenmore / Revelstoke / Vernon
- page_path — which ARC page the click happened on
- link_text — what button or link was clicked, such as “Shop” or “Buy”
- link_url — exact destination URL, usually the Barnet store link