Weekly Performance Report
A weekly leadership snapshot (traffic + engagement) plus proof-of-impact tracking that measures customers moving from ARC store pages into the Barnet shopping pathway.
Headline takeaway (Apr 06–Apr 12)
This week held steady and showed improving quality: overall sessions and engaged sessions ticked up slightly, event activity increased, and average engagement time more than doubled — suggesting visitors were spending more time on-page (fewer “quick in/quick out” visits than last week).
Traffic volume was stable, but attention and interaction were up — and Barnet “intent tracking” continues to provide measurable proof that ARC pages are driving customers into store shopping pathways.
PDF report download
The PDF contains the full GA4 charts/screenshots used for the week-over-week comparisons.
Avg engagement time: 1m 37s (↑103.2%) • click_to_shop: 65 (↓1.5%) • user_engagement: 350 (↑16.7%)
Vernon: 58 (↑26.1%) • Harvey: 116 (↓6.5%) • Revelstoke: 21 (flat)
Overall: steady traffic, stronger engagement depth, and slightly higher event activity — consistent with “higher quality sessions.”
| Metric | Apr 06–Apr 12 | WoW change |
|---|---|---|
| Active users | 199 | ↓ (see GA4 card) |
| New users / first_visit | 178 | ↓ 8.7% |
| Sessions | 271 | ↑ 1.5% |
| Engaged sessions | 268 | ↑ 1.5% |
| Avg engagement time per active user | 1m 37s | ↑ 103.2% |
| Event count | 1,642 | ↑ 5.1% |
View screenshot in PDF: GA4 Home card (engaged sessions, sessions, avg engagement time, event count)
Store pages continue to function as the primary decision hubs. This week’s story is a location mix shift: Harvey remains the anchor, Vernon made a strong gain, and a non-ARC template page created a one-off reporting anomaly.
| Page | Views | WoW note |
|---|---|---|
| Home–Harvey | 116 | Slight dip (↓ 6.5%) — still the anchor hub |
| Home–Vernon | 58 | Standout mover (↑ 26.1%) — worth leaning into |
| Home–Guisachan | 46 | Near-flat (↓ 2.1%) |
| Home–Glenmore | 25 | Softened (↓ 21.9%) — candidate for a visibility push |
| Home–Revelstoke | 21 | Flat week-over-week |
| Monthly Flyer | 11 | Cooled (↓ 52.2%) — fewer promo-browsing sessions |
View screenshot in PDF: Views by Page title & screen class (top pages list)
Channel mix shifted again: Organic dipped, while Direct + Referral strengthened (often a sign of returning visitors and more inbound linking/shared content).
Organic Search remains the #1 driver by volume, but softened this week. The lift came from Direct and Referral, which typically reflects stronger returning/known-intent traffic and more inbound linking activity.
Quick context note: Unassigned spikes are usually attribution-related (missing referrer/UTM; some apps/links don’t pass attribution cleanly). Worth watching, but it doesn’t automatically mean “bad traffic.”
View screenshot in PDF: Sessions by channel (GA4 card/table)
Event totals are up slightly week-over-week, and the pattern is clear: visitors who did arrive engaged more deeply (especially via user_engagement + scroll), even though first-time visitors dipped.
“Overall engagement strengthened this week: user_engagement rose (+16.7%) and scrolls increased (+22.9%), suggesting higher-quality browsing even though first-time visitors fell (−8.7%). Barnet shop clicks held steady at 65 (−1.5%), meaning the shopping pathway remained consistent week-over-week.”
View screenshot in PDF: Events by Event name (counts + WoW deltas)
Still the core win
We can continue reporting high-intent actions weekly — this is the measurable bridge between ARC visibility and the Barnet shopping pathway.
- click_to_shop — users entering Barnet store pages (store-attributed)
- click_to_product — users entering specific Barnet product pages (higher intent, lower volume)
- click_to_call — taps on phone numbers (when present/visible in the reporting window)
click_to_shop = 65 (↓ 1.5%) — essentially stable week-over-week.
Interpretation: even on a flatter traffic week, ARC pages are still routing shoppers into Barnet.
Screenshot placeholders
View screenshot in PDF: Events list (click_to_shop / click_to_product / click_to_call)
Use store parameter to report which ARC pages/stores drive the most outbound shopping actions
You can view the graphs and read our report in more detail from the PDF formatted document.
Click to download this reportGA4 Glossary (quick reference)
A 30-second guide to the core metrics used in this report.
Active users
Unique people who visited during the reporting window.
New users
First-time visitors in the reporting window.
Sessions
Total visits. One person can have multiple sessions (e.g., they come back later).
Engaged sessions
Sessions where the visitor showed meaningful engagement (not a bounce).
Views
Total page views (includes repeat views by the same user).
Views per active user
Average pages viewed per person. Good for “how much browsing” happened.
Average engagement time per active user
Average time users actively engaged with the site in the window. Can drop when visitors “quick-check” and click out fast.
Event count
Total tracked interactions (page_view, scroll, click, form actions, etc.). Generally scales with traffic volume.
Key events
Events marked as important (conversions). Used to measure high-intent actions.
Intent Tracking (ARC → Barnet)
These events show measurable “next-step” behaviour toward shopping or calling.
click_to_shop
Outbound click from ARC into a store’s Barnet site (store home/category). Strong “shopping intent” signal.
click_to_product
Outbound click to a specific Barnet product page. Higher intent, usually lower volume.
click_to_call
Tap/click on a phone number (tel:). High intent, especially on mobile.
Event parameters captured (for reporting)
- store — which location (Harvey / Guisachan / Glenmore / Revelstoke / Vernon)
- page_path — which ARC page the click happened on
- link_text — what button/link was clicked (e.g., “Shop”, “Buy”)
- link_url — exact destination URL (Barnet)