ARC Liquor Stores
Weekly Reporting • GA4 + Intent Tracking
Weekly Performance Report
A weekly leadership snapshot covering traffic, engagement, store-page performance, acquisition channels and customer-intent actions that show visitors moving from ARC store pages into the Barnet shopping pathway.
Leadership takeaway (Week 17)
Website traffic eased after a stronger previous week, largely because Direct traffic declined. Sessions finished at 491, Engaged Sessions at 488, Active Users at 367, and New Users at 335.
The more important commercial story remained encouraging. Organic Search increased 5.4%, Click-to-Shop held almost level at 126, form submissions increased 15.9%, and product clicks increased 21.4%. Customer intent remained resilient even with fewer visitors.
Traffic volume was softer, but high-value customer actions did not fall at the same rate. Organic discovery strengthened, while shopping and form activity remained healthy.
Weekly wins
- Organic Search: 352 sessions, up 5.4%, representing 71.7% of total sessions.
- Form submissions: 73, up 15.9%.
- Product clicks: 17, up 21.4%.
- Store growth: Revelstoke +61.7%, Guisachan +20.0%, Vernon +11.0%.
Watch list
- Direct traffic: down 33.1%, accounting for most of the overall decline.
- Engagement depth: average engagement time declined to 1m 07s.
- Unassigned traffic: increased to 34 sessions and should be checked for attribution quality.
PDF report download
The PDF contains the full Week 17 analysis, supporting screenshots, store-page performance, acquisition data, event tracking and recommended actions.
Active users: 367 • Sessions: 491 • Events: 3,049 • Click-to-Shop: 126Revelstoke +61.7% • Guisachan +20.0% • Vernon +11.0%ARC Digital Scorecard
A concise leadership interpretation, supported by the GA4 metrics below.
| Metric | Week 17 | Previous week | WoW change |
|---|---|---|---|
| Active users | 367 | 413 | ↓ 11.1% |
| New users | 335 | 382 | ↓ 12.3% |
| Sessions | 491 | 527 | ↓ 6.8% |
| Engaged sessions | 488 | 524 | ↓ 6.9% |
| Pages and screen views | 987 | 1,162 | ↓ 15.1% |
| Average engagement time per active user | 1m 07s | 1m 33s | ↓ 27.8% |
| Total event count | 3,049 | 3,513 | ↓ 13.2% |
| Click-to-Shop | 126 | 127 | ↓ 0.8% |
Harvey remained the most-viewed store homepage, while Revelstoke, Guisachan and Vernon recorded the strongest week-over-week gains.
| Page | Views | WoW note |
|---|---|---|
| Home–Harvey Ave | 185 | ↓ 2.1% |
| Home–Vernon | 101 | ↑ 11.0% |
| Home–Guisachan | 90 | ↑ 20.0% |
| Home–Revelstoke | 76 | ↑ 61.7% |
| Home–Glenmore | 75 | ↑ 2.7% |
| Home–Vernon Square Mall | 73 | ↓ 11.0% |
| Home Deliveries Revelstoke | 28 | ↑ 600.0% |
| ARC's Monthly Discounted Offers – Harvey | 19 | ↑ 58.3% |
| ARC Harvey AI Store Experience | 15 | ↓ 91.7% |
The Harvey AI page returned to a normal level after its launch-driven spike. The stronger signal this week came from store-specific pages, especially Revelstoke and Guisachan.
Sessions by primary channel
Organic Search remains ARC's largest and most dependable acquisition channel. Direct traffic caused most of the headline decline, while the Unassigned increase should be reviewed as a tracking-quality issue.
- page_view: 987 (↓ 15.1%)
- user_engagement: 687 (↓ 18.9%)
- session_start: 489 (↓ 7.0%)
- first_visit: 335 (↓ 12.3%)
- click: 163 (↓ 1.2%)
- click_to_shop: 126 (↓ 0.8%)
- scroll: 111 (↓ 35.8%)
- form_submit: 73 (↑ 15.9%)
- form_start: 58 (↑ 13.7%)
- click_to_product: 17 (↑ 21.4%)
Sessions declined 6.8%, yet Click-to-Shop was almost unchanged, while form submissions and product clicks increased. The website generated stronger action relative to the number of visitors.
Commercial actions
- click_to_shop: 126 (↓ 0.8%)
- click_to_product: 17 (↑ 21.4%)
- General clicks: 163 (↓ 1.2%)
- Form submissions: 73 (↑ 15.9%)
Week 17 produced fewer visits but maintained the most important shopping-path behaviour. This is a positive efficiency signal and should remain central to leadership reporting.
Digital System Progress
Product Finder pages, conversational chatbots, e-commerce links, GBP tracking and store phone fallbacks continue to operate as one customer-support pathway. The current priority is consistency, quality control and gradual improvement—not replacing familiar systems that are already working.
✅ Store-specific Product Finder fallback
✅ Latest availability through e-commerce
✅ Estimated guide price with disclaimer
✅ Store phone number provided
✅ Call-before-travelling note for low inventory
- Keep Click-to-Shop central: it remains the clearest weekly proof that ARC pages are moving customers toward shopping.
- Continue store-specific SEO: Organic Search now supplies 71.7% of all sessions.
- Review Unassigned traffic: confirm UTM tagging across GBP, Product Finder, flyer, chatbot and outbound Barnet links.
- Watch engagement depth: monitor time and scrolling for another week before making content changes.
- Build on store momentum: Revelstoke, Guisachan and Vernon produced the strongest homepage growth.
Week 17 was softer for overall reach but remained healthy for customer intent. Organic Search strengthened, Click-to-Shop stayed virtually level, and both form submissions and product clicks increased. The strongest store-page gains came from Revelstoke, Guisachan and Vernon. The main watch items are Direct traffic, engagement depth and the increase in Unassigned traffic.
Customer intent remained resilient, even as overall traffic softened.
You can view the graphs and read the full analysis in the PDF report.
Click to download this reportAlongside our established weekly report, we've prepared an enhanced reporting layout for evaluation. Both reports contain the same data and analysis presented in different formats.
GA4 Glossary (quick reference)
A quick guide to the core metrics used in this report.
Active users
Unique people who actively visited during the reporting window.
New users
First-time visitors in the reporting window.
Sessions
Total visits. One person can generate multiple sessions.
Engaged sessions
Sessions where the visitor showed meaningful engagement.
Event count
Total tracked interactions, including views, clicks, scrolls, forms and shopping actions.
Key events
Events marked as important in GA4 for conversion-style reporting.
Intent Tracking (ARC → Barnet)
click_to_shop
Outbound click from ARC into a store's Barnet shopping site.
click_to_product
Outbound click to a specific Barnet product page.
click_to_call
Tap or click on a store phone number.