Weekly Performance Report
A weekly leadership snapshot covering traffic, engagement, store-page performance, acquisition channels, and customer-intent actions that show visitors moving from ARC store pages into the Barnet shopping pathway.
Headline takeaway (Week 16)
Week 16 was a strong reach and traffic week. Sessions increased to 526, Engaged Sessions increased to 518, Active Users increased to 413, and New Users increased to 377. Total Events reached 3,477, while Key Events reached 3,220.
The week was led by stronger audience growth, Direct and Referral traffic improvement, and the new ARC Harvey AI Store Experience content page. Shopping-path events softened, so click_to_shop remains the key metric to watch next week.
The website reached more people, generated more sessions, and captured a strong new AI education content signal. The main watch item is converting this increased discovery into stronger Barnet shopping-path clicks.
Notes worth calling out
- Audience growth: Active Users increased 26.3% and New Users increased 30.0%.
- Channel strength: Direct sessions increased 128.3% and Referral sessions increased 35.5%.
- Content signal: ARC Harvey AI Store Experience generated 180 views and 407 key events.
- Watch item: click_to_shop decreased to 127 events, so shopping-path intent should be monitored next week.
PDF report download
The PDF contains the full Week 16 analysis, supporting screenshots, charts, store-page performance, acquisition data, event tracking, and recommended actions.
Active users: 413 • Sessions: 526 • Events: 3,477 • Key events: 3,220
Harvey 184 • AI Store Experience 180 • Vernon 91 • Vernon Square Mall 81 • Guisachan 75
| Metric | Week 16 | WoW change |
|---|---|---|
| Active users | 413 | ↑ 26.3% |
| New users | 377 | ↑ 30.0% |
| Sessions | 526 | ↑ 19.3% |
| Engaged sessions | 518 | ↑ 17.5% |
| Pages and screens views | 1,150 | ↑ 1.1% |
| Average engagement time per active user | 1m 30s | ↓ 68.6% |
| Total event count | 3,477 | ↑ 3.1% |
| Key events | 3,220 | ↑ 5.0% |
Store-page visibility was led by Harvey, while the new AI Store Experience page became the most important content signal of the week.
| Page | Views | WoW note |
|---|---|---|
| Home–Harvey Ave | 184 | ↓ 2.6% |
| ARC Harvey AI Store Experience | 180 | New |
| Home–Vernon | 91 | ↓ 21.6% |
| Home–Vernon Square Mall | 81 | ↓ 10.0% |
| Home–Guisachan | 75 | ↑ 5.6% |
| Home–Glenmore | 72 | ↓ 1.4% |
| Home–Revelstoke | 46 | ↓ 2.1% |
| Monthly Offers - Vernon Square Mall | 24 | ↑ 380.0% |
The AI Store Experience page is a major content signal. It supports the training and education strategy for managers and store teams, while giving leadership a practical example of how AI tools can improve customer engagement.
Sessions by primary channel
Organic Search remains the largest source. Direct and Referral growth were the strongest acquisition story this week, while AI Assistant and Cross-network remain small but emerging signals to track.
- page_view: 1,150 (↑ 1.1%)
- user_engagement: 839 (↓ 3.1%)
- session_start: 521 (↑ 17.9%)
- first_visit: 377 (↑ 30.0%)
- click: 164 (↓ 25.5%)
- click_to_shop: 127 (↓ 29.1%)
- scroll: 169 (↑ 49.6%)
- form_submit: 63 (↑ 18.9%)
- click_to_product: 13 (↓ 7.1%)
Total event activity improved and form submissions increased, but shopping-path events softened. This means the next focus is converting the larger audience and AI-demo visibility into stronger shopping actions.
Commercial actions
- click_to_shop: 127 (↓ 29.1%)
- click_to_product: 13 (↓ 7.1%)
- General clicks: 164 (↓ 25.5%)
- Form submissions: 63 (↑ 18.9%)
Week 16 was excellent for reach and discovery, but softer for direct shopping-path actions. click_to_shop remains the principal weekly proof-of-impact metric and should be watched closely next week.
Digital System Progress
Product Finder pages, conversational chatbots, e-commerce links, GBP tracking, and store phone fallbacks continue to operate as one customer-support pathway. The AI Store Experience and demo pages now add an educational layer for managers and store teams.
✅ Store-specific Product Finder fallback
✅ Latest availability through e-commerce
✅ Estimated guide price with disclaimer
✅ Store phone number provided
✅ Call-before-travelling note for inventory of 5 or fewer
- Keep click_to_shop central: monitor whether the larger audience converts into stronger Barnet shopping-path activity next week.
- Promote the AI Store Experience: use the content as a leadership and store-manager training tool.
- Review Direct and Referral growth: identify which campaigns, links, or internal pathways drove the increase.
- Continue UTM discipline: maintain consistent tagging across GBP, Product Finder, flyer, chatbot, and outbound Barnet links.
- Continue AI quality rollout: use more store-level demos and case studies to improve text and voice AI consistency.
Week 16 was a strong reach and discovery week. ARC grew users, sessions, engaged sessions, total events, and key events. The new ARC Harvey AI Store Experience created a major content signal, while Direct and Referral traffic strengthened. The primary watch item is shopping-path conversion, with click_to_shop softer than the previous week.
You can view the graphs and read the full analysis in the PDF report.
Click to download this reportGA4 Glossary (quick reference)
A quick guide to the core metrics used in this report.
Active users
Unique people who actively visited during the reporting window.
New users
First-time visitors in the reporting window.
Sessions
Total visits. One person can generate multiple sessions.
Engaged sessions
Sessions where the visitor showed meaningful engagement.
Event count
Total tracked interactions, including views, clicks, scrolls, forms, and shopping actions.
Key events
Events marked as important in GA4 for conversion-style reporting.
Intent Tracking (ARC → Barnet)
click_to_shop
Outbound click from ARC into a store's Barnet shopping site.
click_to_product
Outbound click to a specific Barnet product page.
click_to_call
Tap or click on a store phone number.