Weekly Performance Report
A weekly leadership snapshot covering traffic, engagement, store-page performance, acquisition channels, and customer-intent actions that show visitors moving from ARC store pages into the Barnet shopping pathway.
Headline takeaway (Week 14)
Week 14 delivered broad-based growth. Sessions reached 451, Engaged Sessions reached 437, Active Users reached 335, and total Events reached 2,680. Store-page activity improved across Harvey, Vernon, Guisachan, Vernon Square Mall, Glenmore, and Revelstoke.
Shopping intent also remained positive. click_to_shop reached 129 events, while click_to_product rose to 9. Form starts and submissions were softer, making lead-form activity the main metric to monitor separately from shopping intent.
The website reached more people, generated more sessions, and sustained higher shopping-path activity. This was a healthy week across acquisition, store-page visibility, and customer actions.
Notes worth calling out
- Audience growth: Active Users increased 11.7% and New Users increased 10.7%.
- Channel strength: Direct sessions increased 34.8%; Organic Search remained the dominant source.
- Store growth: all principal store pages shown in the detailed report improved week-over-week.
- Content signal: Featured Emily's Wine Selects generated 50 views, up 400%.
PDF report download
The PDF contains the full Week 14 analysis, supporting screenshots, charts, store-page performance, acquisition data, event tracking, and recommended actions.
Active users: 335 • Sessions: 451 • Events: 2,680 • Key events: 2,424
Harvey 201 • Vernon 86 • Guisachan 76 • Vernon Square Mall 65 • Emily's Wine Selects 50
| Metric | Week 14 | WoW change |
|---|---|---|
| Active users | 335 | ↑ 11.7% |
| New users | 301 | ↑ 10.7% |
| Sessions | 451 | ↑ 8.2% |
| Engaged sessions | 437 | ↑ 5.6% |
| Pages and screens views | 807 | ↑ 11.0% |
| Average engagement time per active user | 1m 17s | ↑ 6.1% |
| Total event count | 2,680 | ↑ 3.2% |
| Key events | 2,424 | ↑ 6.1% |
Store-page visibility improved broadly. Harvey remained the largest store hub, while Vernon Square Mall continued gaining traction and Emily's Wine Selects provided a notable content result.
| Page | Views | WoW note |
|---|---|---|
| Home–Harvey Ave | 201 | ↑ 43.6% |
| Home–Vernon | 86 | ↑ 30.3% |
| Home–Guisachan | 76 | ↑ 13.4% |
| Home–Vernon Square Mall | 65 | ↑ 38.3% |
| Featured Emily's Wine Selects | 50 | ↑ 400.0% |
| Home–Glenmore | 41 | ↑ 24.2% |
| Home–Revelstoke | 25 | ↑ 19.0% |
The store network showed broad improvement. Emily's Wine Selects also demonstrates that curated product content can attract meaningful attention alongside store and category pages.
Sessions by primary channel
Organic Search remains the dependable acquisition base. Direct traffic improved materially, while the sharp increase in Unassigned traffic reinforces the need to maintain consistent UTM tagging across GBP, Product Finder, flyer, and chatbot links.
- page_view: 845 (↑ 3.3%)
- user_engagement: 593 (↑ 5.5%)
- session_start: 437 (↑ 5.8%)
- first_visit: 301 (↑ 10.7%)
- click: 171 (↑ 8.2%)
- click_to_shop: 129 (↑ 2.4%)
- scroll: 77 (↑ 26.2%)
- click_to_product: 9 (↑ 80.0%)
- form_submit: 63 (↓ 34.4%)
- form_start: 49 (↓ 40.2%)
Shopping and product-discovery actions improved, while form activity normalized after the stronger previous week. The shopping pathway remains the more important commercial signal for ARC.
Commercial actions
- click_to_shop: 129 (↑ 2.4%)
- click_to_product: 9 (↑ 80.0%)
- General clicks: 171 (↑ 8.2%)
click_to_shop remains the principal weekly proof-of-impact metric. Product-level clicks also improved, indicating stronger movement from discovery into specific-product interest.
Digital System Progress
Product Finder pages, conversational chatbots, e-commerce links, GBP tracking, and store phone fallbacks continue to operate as one customer-support pathway. The AI Sommelier quality structure is also being extended across the remaining locations after the Harvey and Guisachan rollout.
✅ Store-specific Product Finder fallback
✅ Latest availability through e-commerce
✅ Estimated guide price with disclaimer
✅ Store phone number provided
✅ Call-before-travelling note for inventory of 5 or fewer
- Keep click_to_shop central: continue reporting it as the main ARC-to-Barnet proof-of-impact metric.
- Promote Emily's Wine Selects: sustain visibility through store pages, social media, and relevant flyer content.
- Review Unassigned traffic: confirm that GBP, Product Finder, monthly flyer, chatbot, and outbound Barnet links use the agreed UTM standard.
- Monitor forms: determine whether the decline reflects customer preference for shopping links rather than forms.
- Continue AI quality rollout: apply the improved Voice AI Sommelier data structure to the remaining stores.
Week 14 was a healthy reporting period. ARC reached more users, generated more sessions, improved store-page visibility, and maintained higher shopping intent. Harvey, Vernon, Vernon Square Mall, and Emily's Wine Selects were notable performers. The key items to watch are form activity and the growth of Unassigned traffic.
You can view the graphs and read the full analysis in the PDF report.
Click to download this reportGA4 Glossary (quick reference)
A quick guide to the core metrics used in this report.
Active users
Unique people who actively visited during the reporting window.
New users
First-time visitors in the reporting window.
Sessions
Total visits. One person can generate multiple sessions.
Engaged sessions
Sessions where the visitor showed meaningful engagement.
Event count
Total tracked interactions, including views, clicks, scrolls, forms, and shopping actions.
Key events
Events marked as important in GA4 for conversion-style reporting.
Intent Tracking (ARC → Barnet)
click_to_shop
Outbound click from ARC into a store's Barnet shopping site.
click_to_product
Outbound click to a specific Barnet product page.
click_to_call
Tap or click on a store phone number.