Weekly Performance Report - Week 13
A weekly leadership snapshot covering traffic, engagement, store-page performance, acquisition channels, and customer-intent actions that show visitors moving from ARC store pages into the Barnet shopping pathway.
Headline takeaway (June 8-June 14)
Week 13 was a stronger activity week for ARC Liquor. Sessions increased to 416, engaged sessions increased to 410, total event activity increased to 2,552, and key events increased to 2,245.
The strongest commercial-intent signal was click_to_shop, which increased to 125, up 78.6%. This means more customers moved from ARC's website into the Barnet shopping pathway.
ARC saw stronger sessions, stronger event activity, stronger key events, and a major increase in shopping-path clicks. The main watch item is average engagement time, which declined against an unusually high previous comparison period.
Notes worth calling out
- Shopping-path intent improved: click_to_shop reached 125, up 78.6%.
- Store-page activity was strong: all main store pages shown in the top list improved week-over-week.
- Organic Search recovered: Organic Search sessions rose to 347, up 36.6%.
- Engagement time needs watching: average engagement time fell to 1m 11s, partly due to a high prior comparison period.
PDF report download
The PDF contains the full weekly GA4 summary, supporting screenshots, charts, store-page analysis, acquisition performance, event tracking, and recommended next steps.
Sessions: 416 • Engaged sessions: 410 • Event count: 2,552 • Key events: 2,245 • click_to_shop: 125Harvey 201 • Vernon 86 • Guisachan 76 • Vernon Square Mall 65 • Glenmore 41 • Revelstoke 25Week 13 improved across sessions, engaged sessions, views, total events, and key events.
| Metric | June 8-June 14 | WoW change |
|---|---|---|
| Active users | 301 | 0.0% |
| New users | 272 | ↓ 2.9% |
| Sessions | 416 | ↑ 12.7% |
| Engaged sessions | 410 | ↑ 11.1% |
| Views | 807 | ↑ 11.0% |
| Event count | 2,552 | ↑ 13.6% |
| Key events | 2,245 | ↑ 9.6% |
| Average engagement time per active user | 1m 11s | ↓ 82.8% |
Store pages showed broad improvement this week, with Harvey, Vernon, Guisachan, Vernon Square Mall, Glenmore, Beers, and Revelstoke all increasing in views.
| Page | Views | WoW note |
|---|---|---|
| Home-Harvey Ave | 201 | ↑ 43.6% - top store page |
| Home-Vernon | 86 | ↑ 30.3% |
| Home-Guisachan | 76 | ↑ 13.4% |
| Home-Vernon Square Mall | 65 | ↑ 38.3% - positive new-location signal |
| Home-Glenmore | 41 | ↑ 24.2% |
| Home-Revelstoke | 25 | ↑ 19.0% |
Organic Search was the strongest acquisition story this week, while Direct softened compared with the previous period.
Event activity improved strongly this week, especially clicks, click_to_shop, form submits, and form starts.
- page_view: 807 (↑ 11.0%)
- user_engagement: 539 (↑ 9.8%)
- session_start: 409 (↑ 9.9%)
- click: 157 (↑ 55.4%)
- click_to_shop: 125 (↑ 78.6%)
- form_submit: 94 (↑ 51.6%)
- form_start: 80 (↑ 40.4%)
- scroll: 61 (↓ 20.8%)
- click_to_product: 5 (flat)
Product Finder + Chat Bot Quality Control
Each ARC store has its own Product Finder page. These pages support store-specific product discovery and give the chat bots a reliable fallback if they may have missed the customer's desired product.
The bots provide product details, estimated guide prices, price disclaimers, e-commerce links for latest availability, Product Finder links, and store phone numbers. Low-stock caution messaging is also used when inventory is 5 or fewer.
Voice AI Sommelier + Monthly Flyer
The Voice AI Sommelier quality improvements have been rolled out for Harvey and Guisachan using the improved wine support-file structure. The same approach will now be applied to the remaining stores.
The simplified monthly flyer page is also progressing, giving ARC a cleaner central location for current offers and future store/location navigation.
- Keep monitoring click_to_shop: this remains the clearest weekly proof-of-impact metric.
- Watch engagement time: activity improved, but engagement time declined against a high previous period.
- Continue supporting Vernon Square Mall: the page continues to show strong new-location traction.
- Continue building Product Finder and bot quality systems: these improve customer discovery and reduce uncertainty.
Week 13 was a strong activity week for ARC Liquor. Sessions, engaged sessions, views, events, key events, clicks, click_to_shop, and form submits all improved. The strongest result was click_to_shop, which increased to 125. The main watch item is average engagement time, which declined against a high previous comparison period.
You can view the graphs and read our report in more detail from the PDF formatted document.
Click to download this reportGA4 Glossary (quick reference)
A 30-second guide to the core metrics used in this report.
Active users
Unique people who visited during the reporting window.
New users
First-time visitors in the reporting window.
Sessions
Total visits. One person can have multiple sessions.
Engaged sessions
Sessions where the visitor showed meaningful engagement.
Views
Total page views, including repeat views by the same user.
Event count
Total tracked interactions, including page views, scrolls, clicks, forms, and shopping clicks.
Key events
Events marked as important in GA4 to measure high-intent actions.
Intent Tracking (ARC → Barnet)
click_to_shop
Outbound click from ARC into a store's Barnet site. This is the strongest weekly shopping-intent signal.
click_to_product
Outbound click to a specific Barnet product page. Usually lower volume, but higher intent.
click_to_call
Tap or click on a phone number. This is a high-intent action, especially on mobile.