ARC Liquor Stores
Weekly Reporting • GA4 + Intent Tracking
Weekly Performance Report
A weekly leadership snapshot covering traffic, engagement, store-page performance, acquisition channels and customer-intent actions across ARC's connected digital platform.
Alongside the established Gold Standard report, an enhanced leadership layout is available with a visual scorecard, trend tracker and expanded interpretation of the week's results.
Leadership takeaway (Week 18)
ARC recorded 508 sessions and 503 engaged sessions, both improving week over week. Active and new users were lower, but the visitors who arrived interacted far more deeply: average engagement time rose to 3m 57s, page views reached 1,430, and total events increased to 4,019.
The commercial story was also positive. Click-to-Shop increased 40.6% to 180, Organic Search supplied 373 sessions, and Referral traffic increased 78.8%. The new ARC Liquor All Stores gateway attracted 108 views in its opening week, establishing a central brand hub for all six locations.
Traffic volume increased modestly, while engagement and shopping-path activity accelerated substantially. ARC attracted slightly fewer individual users, but those visitors viewed more content and completed more meaningful actions.
Weekly wins
- Customer engagement: average engagement time increased to 3m 57s.
- Shopping intent: Click-to-Shop rose to 180, up 40.6%.
- Organic visibility: 373 sessions, up 4.2%, representing 73.4% of sessions.
- Referral growth: 59 sessions, up 78.8%.
- New ARC gateway: 108 opening-week views.
Watch list
- Direct traffic: declined 28.1% to 69 sessions.
- New-user reach: new users declined 7.1% to 315.
- Product and form actions: form submissions and product clicks softened after last week's gains.
- Unassigned traffic: 35 sessions require attribution review.
PDF report download
The PDF contains the full Week 19 analysis, supporting GA4 screenshots, page performance, acquisition data, event tracking and recommended actions.
Sessions: 508 • Engaged Sessions: 503 • Events: 4,019 • Click-to-Shop: 180ARC Liquor All Stores gateway: 108 opening-week viewsARC Digital Scorecard
| Metric | Week 18 | Previous week | WoW change |
|---|---|---|---|
| Active users | 350 | 368 | ↓ 4.9% |
| New users | 315 | 339 | ↓ 7.1% |
| Sessions | 508 | 493 | ↑ 3.0% |
| Engaged sessions | 503 | 493 | ↑ 2.0% |
| Pages and screen views | 1,430 | 995 | ↑ 43.7% |
| Average engagement time per active user | 3m 57s | 1m 07s | ↑ 252.1% |
| Total event count | 4,019 | 3,085 | ↑ 30.3% |
| Click-to-Shop | 180 | 128 | ↑ 40.6% |
Harvey remained the leading store homepage. The new ARC Liquor All Stores gateway entered immediately among the most-viewed pages, while Vernon Square Mall, Glenmore and Guisachan recorded week-over-week growth.
| Page | Views | WoW note |
|---|---|---|
| Home–Harvey Ave | 177 | ↓ 4.8% |
| ARC Liquor All Stores | 108 | New gateway page |
| Home–Guisachan | 102 | ↑ 12.1% |
| Home–Vernon Square Mall | 92 | ↑ 26.0% |
| Home–Vernon | 89 | ↓ 11.9% |
| Home–Glenmore | 87 | ↑ 13.0% |
| Monthly Flyer | 65 | ↑ 490.9% |
| Home–Revelstoke | 57 | ↓ 26.0% |
The new homepage is beginning to remove the historic Harvey-first bias by giving visitors a brand-level entry point before they choose a store. Its first-week performance demonstrates immediate customer use of the new gateway.
Sessions by primary channel
Organic Search remains ARC's dominant acquisition channel. Referral traffic added meaningful growth, while Direct traffic declined for a second week. Unassigned traffic should be reviewed to ensure links and campaigns are consistently tagged.
- page_view: 1,430 (↑ 43.7%)
- user_engagement: 1,048 (↑ 49.5%)
- session_start: 503 (↑ 1.8%)
- first_visit: 315 (↓ 7.1%)
- click: 221 (↑ 34.8%)
- click_to_shop: 180 (↑ 40.6%)
- scroll: 177 (↑ 59.5%)
- form_submit: 62 (↓ 16.2%)
- form_start: 51 (↓ 13.6%)
- click_to_product: 13 (↓ 23.5%)
Page views, engagement, clicks, scrolling and Click-to-Shop all increased well ahead of session growth. Visitors were exploring more of the website and moving into the shopping pathway more often.
Commercial actions
- click_to_shop: 180 (↑ 40.6%)
- click_to_product: 13 (↓ 23.5%)
- General clicks: 221 (↑ 34.8%)
- Form submissions: 62 (↓ 16.2%)
Click-to-Shop delivered the week's strongest commercial signal. The new hub and expanded content generated substantially more movement from ARC pages toward store shopping sites.
Digital System Progress
The new ARC Liquor Stores gateway now brings the six store experiences together under one brand-level entry point. Individual Google Business Profiles continue to direct customers to their specific stores, while the main domain provides a fairer, more balanced introduction to the ARC group.
✅ Central ARC brand gateway
✅ Six individual store experiences
✅ Store-specific Product Finders
✅ E-commerce and phone fallbacks
✅ AI assistants aligned to each location- Track the new gateway: monitor store-selection behaviour and the distribution of visits among all six locations.
- Keep Click-to-Shop central: it increased 40.6% and remains the clearest commercial-intent measure.
- Build on Organic and Referral growth: continue local SEO and consistent linking from GBP, flyers and store content.
- Review Unassigned traffic: check UTM tagging and internal links introduced with the new homepage.
- Begin structured skills transfer: create short training modules for Jason's website and flyer updates and Colin's weekly CSV and AI Knowledge Base workflow.
Week 18 delivered stronger sessions, substantially deeper engagement and a 40.6% increase in Click-to-Shop activity. Organic Search remained dominant, Referral traffic grew sharply, and the new ARC Liquor All Stores gateway attracted 108 views in its opening week. The principal watch items are Direct traffic, new-user reach, Unassigned attribution and softer form and product-click activity.
This week marked the beginning of ARC's unified digital storefront, bringing all seven website experiences together under one consistent customer journey.
You can view the graphs and read the full analysis in the PDF report.
Click to download this reportGA4 Glossary (quick reference)
A quick guide to the core metrics used in this report.
Active users
Unique people who actively visited during the reporting window.
New users
First-time visitors in the reporting window.
Sessions
Total visits. One person can generate multiple sessions.
Engaged sessions
Sessions where the visitor showed meaningful engagement.
Event count
Total tracked interactions, including views, clicks, scrolls, forms and shopping actions.
Key events
Events marked as important in GA4 for conversion-style reporting.
Intent Tracking (ARC → Barnet)
click_to_shop
Outbound click from ARC into a store's Barnet shopping site.
click_to_product
Outbound click to a specific Barnet product page.
click_to_call
Tap or click on a store phone number.