Weekly Performance Report
A weekly leadership snapshot covering traffic, engagement, store-page performance, acquisition channels, and customer-intent actions that show visitors moving from ARC store pages into the Barnet shopping pathway.
Headline takeaway (Week 15)
Week 15 was a stable-to-positive reporting period. Sessions reached 455, Engaged Sessions reached 451, Active Users reached 333, and total Events reached 2,697. Audience reach was essentially flat against Week 14, while session quality and tracked activity improved.
The strongest result was shopping intent. click_to_shop reached 159 events, up 23.3%. General clicks and form submissions also improved. Scroll depth and click_to_product softened, so product-depth behaviour should be watched next week.
ARC maintained last week's audience level while improving customer action. The strongest business signal is the lift in click_to_shop, which remains the clearest ARC-to-Barnet proof-of-impact metric.
Notes worth calling out
- Stable reach: Active Users and New Users were almost unchanged from Week 14.
- Session quality: Sessions and Engaged Sessions both improved.
- Shopping intent: click_to_shop increased to 159, up 23.3%.
- Offers content: Harvey monthly offers generated meaningful page activity.
PDF report download
The PDF contains the full Week 15 analysis, charts, store-page performance, acquisition data, event tracking, and recommended actions.
Active users: 333 • Sessions: 455 • Events: 2,697 • Key events: 2,407Harvey 211 • Harvey Offers 96 • Guisachan 77 • Vernon Square Mall 68 • Vernon 64| Metric | Week 15 | WoW change |
|---|---|---|
| Active users | 333 | ↓ 0.6% |
| New users | 300 | ↓ 0.3% |
| Sessions | 455 | ↑ 0.9% |
| Engaged sessions | 451 | ↑ 3.2% |
| Pages and screens views | 856 | ↑ 1.3% |
| Average engagement time per active user | 1m 10s | ↓ 8.8% |
| Total event count | 2,697 | ↑ 0.6% |
| Key events | 2,407 | ↓ 0.7% |
Store and content-page visibility remained healthy. Harvey remained the anchor location, while Harvey monthly offers became a strong secondary customer-interest signal.
| Page | Views | WoW note |
|---|---|---|
| Home–Harvey Ave | 211 | ↑ 5.0% |
| Monthly Discounted Offers – Harvey | 96 | New |
| Home–Guisachan | 77 | ↑ 1.3% |
| Home–Vernon Square Mall | 68 | ↑ 4.6% |
| Home–Vernon | 64 | ↓ 25.6% |
| Featured Emily's Wine Selects | 44 | ↓ 12.0% |
| Home–Glenmore | 40 | ↓ 2.4% |
| Home–Revelstoke | 24 | ↓ 4.0% |
Harvey remained the lead store page, and the Harvey offers page reinforces the value of the simplified monthly flyer and store-specific offer strategy.
Sessions by primary channel
Organic Search remains the dependable base. Direct and AI Assistant movement are worth watching as GBP, Product Finder, chatbot, Voice AI, and UTM-linked customer pathways mature.
- page_view: 856 (↑ 1.3%)
- user_engagement: 586 (↓ 1.2%)
- session_start: 455 (↑ 4.1%)
- first_visit: 300 (↓ 0.3%)
- click: 188 (↑ 9.9%)
- click_to_shop: 159 (↑ 23.3%)
- form_submit: 68 (↑ 7.9%)
- scroll: 60 (↓ 22.1%)
- form_start: 55 (↑ 12.2%)
- click_to_product: 7 (↓ 22.2%)
Shopping-path actions improved strongly. Scroll depth and product-level clicks should be monitored next week to see whether product-discovery depth rebounds.
Commercial actions
- click_to_shop: 159 (↑ 23.3%)
- click_to_product: 7 (↓ 22.2%)
- General clicks: 188 (↑ 9.9%)
click_to_shop remains the principal weekly proof-of-impact metric and was the strongest customer-intent result this week.
Digital System Progress
Product Finder pages, conversational chatbots, store Voice AI, e-commerce links, GBP tracking, and store phone fallbacks continue to operate as one customer-support pathway.
✅ Store-specific Product Finder fallback
✅ Latest availability through e-commerce
✅ Estimated guide price with disclaimer
✅ Store phone number provided
✅ Call-before-travelling note for inventory of 5 or fewer- Keep click_to_shop central: continue reporting it as the main ARC-to-Barnet proof-of-impact metric.
- Support Harvey offers: continue linking monthly offers from store pages and social content.
- Watch product-depth behaviour: click_to_product and scroll activity softened this week.
- Monitor AI Assistant traffic: early volume is still small, but growth is a useful signal for the AI ecosystem.
- Maintain UTM discipline: keep GBP, Product Finder, monthly flyer, chatbot, and outbound Barnet links tagged consistently.
Week 15 held last week's audience level, improved sessions and engaged sessions, and delivered a strong increase in shopping-path activity. The main positive signal was click_to_shop at 159 events, while the main items to watch are engagement time, scroll depth, and product-level clicks.
You can view the graphs and read the full analysis in the PDF report.
Click to download this reportGA4 Glossary (quick reference)
A quick guide to the core metrics used in this report.
Active users
Unique people who actively visited during the reporting window.
New users
First-time visitors in the reporting window.
Sessions
Total visits. One person can generate multiple sessions.
Engaged sessions
Sessions where the visitor showed meaningful engagement.
Event count
Total tracked interactions, including views, clicks, scrolls, forms, and shopping actions.
Key events
Events marked as important in GA4 for conversion-style reporting.
Intent Tracking (ARC → Barnet)
click_to_shop
Outbound click from ARC into a store's Barnet shopping site.
click_to_product
Outbound click to a specific Barnet product page.
click_to_call
Tap or click on a store phone number.