Weekly Performance Report
A weekly leadership snapshot (traffic + engagement) plus proof-of-impact tracking that measures customers moving from ARC store pages into the Barnet shopping pathway.
Headline takeaway (Mar 30–Apr 5)
This week was a cooldown after last week’s lift. Traffic and on-site activity were down week-over-week, but the most important upgrade remains intact: intent tracking is live and continues to produce measurable Barnet actions.
Average engagement time per active user was 47s (↓ 26.9%). The decline is consistent across volume metrics and looks like normal weekly fluctuation (less promo lift / fewer spikes), not a tracking-error pattern.
What stayed strong (and why it matters)
- Organic Search increased week-over-week (+6.7%) even while total sessions fell.
- Intent tracking held steady enough to trust: Shop-click users stayed flat at 57.
- This keeps leadership reporting tied to shopping pathway actions, not just page views.
PDF report download
The PDF contains the full GA4 charts/screenshots used for the week-over-week comparisons.
click_to_shop: 66 • shop-click users: 57 (flat) • page_view: 508 (↓ 31.4%)
Harvey 124 • Guisachan 47 • Vernon 46 • Glenmore 32 • Revelstoke 21
Overall site traffic cooled off this week. Views and events dropped ~30% week-over-week, aligning with the decrease in users and sessions.
| Metric | Mar 30–Apr 5 | WoW change |
|---|---|---|
| Views | 508 | ↓ 31.4% |
| Views per active user | 2.37 | ↓ 11.6% |
| Avg engagement time | 47s | ↓ 26.9% |
| Event count | 1,563 | ↓ 29.3% |
| Key events | 1,404 | ↓ 30.2% |
View screenshot within the attached pdf: Pages & Screens totals (with comparison row)
Store pages still function as the primary decision hubs. This week’s story is mix shift: Harvey held steady; Revelstoke cooled sharply; Vernon + Glenmore nudged upward; Monthly Flyer interest grew.
| Page | Views | WoW note |
|---|---|---|
| Home–Harvey | 124 | Stable (↑ 1.6%) — remains the anchor hub |
| Home–Guisachan | 47 | Down (↓ 20.3%) |
| Home–Vernon | 46 | Up (↑ 9.5%) |
| Home–Glenmore | 32 | Up (↑ 10.3%) |
| Home–Revelstoke | 21 | Down (↓ 67.7%) — last week’s spike normalized |
| Monthly Flyer | 23 | Up (↑ 91.7%) — small volume but growing promo interest |
View screenshot within the attached pdf: Views by Page title & screen class (store pages table)
Sessions by channel (Mar 30–Apr 5 vs Mar 23–29)
Organic Search carried the week and actually increased. The overall decline is mostly explained by a large drop in Direct traffic (brand/return/typed/QR-style behaviour).
View screenshot within the attached pdf: Traffic acquisition table (with comparison rows)
Events are down in line with traffic — the signal is “lower site usage,” not broken tracking.
| Event | Mar 30–Apr 5 | WoW change |
|---|---|---|
| page_view | 508 | ↓ 31.4% |
| user_engagement | 300 | ↓ 41.4% |
| session_start | 265 | ↓ 23.9% |
| first_visit | 195 | ↓ 22.0% |
| click | 88 | ↓ 8.3% |
| scroll | 48 | ↓ 23.8% |
| form_submit | 45 | ↓ 27.4% |
| form_start | 42 | ↓ 22.2% |
“Engagement events fell more sharply than traffic this week, suggesting fewer deep-browsing sessions. This aligns with the drop in Direct and overall site volume.”
View screenshot within the attached pdf: Events by Event name (with comparison rows)
Barnet click events (Mar 30–Apr 5 vs Mar 23–29)
- click_to_shop: 66 (↓ 12%)
- Shop-click users: 57 vs 57 (flat)
- click_to_product: 4 vs 4 (flat; early-stage volume)
Even with traffic down, ARC still sent 57 unique users into Barnet via Shop clicks. This remains the cleanest proof-of-impact metric showing ARC influencing the shopping pathway.
View screenshot within the attached pdf: click_to_shop + click_to_product rows (events table)
Event parameters (for clean reporting)
Each intent event carries metadata so reporting can be store-attributed.
✅ Which store pages generate the most Barnet clicks?
✅ Which Barnet store is receiving the most outbound traffic from ARC?
✅ Which buttons are working best (Shop vs Buy)?
✅ How intent shifts week-to-week even when traffic fluctuates.
Mar 30–Apr 5 (vs Mar 23–29) was a down week in volume: active users, sessions, and engagement decreased ~20–30%. The key positives are that Organic Search increased and the new Barnet intent tracking continues to generate measurable shopping-path actions (66 shop clicks from 57 users).
You can view the graphs and read our report in more detail from the pdf formatted document
Click to download this reportGA4 Glossary (quick reference)
A 30-second guide to the core metrics used in this report.
Active users
Unique people who visited during the reporting window.
New users
First-time visitors in the reporting window.
Sessions
Total visits. One person can have multiple sessions (e.g., they come back later).
Engaged sessions
Sessions where the visitor showed meaningful engagement (not a bounce).
Views
Total page views (includes repeat views by the same user).
Views per active user
Average pages viewed per person. Good for “how much browsing” happened.
Average engagement time per active user
Average time users actively engaged with the site in the window. Can drop when visitors “quick-check” and click out fast.
Event count
Total tracked interactions (page_view, scroll, click, form actions, etc.). Generally scales with traffic volume.
Key events
Events marked as important (conversions). Used to measure high-intent actions.
Intent Tracking (ARC → Barnet)
These events show measurable “next-step” behaviour toward shopping or calling.
click_to_shop
Outbound click from ARC into a store’s Barnet site (store home/category). Strong “shopping intent” signal.
click_to_product
Outbound click to a specific Barnet product page. Higher intent, usually lower volume.
click_to_call
Tap/click on a phone number (tel:). High intent, especially on mobile.
Event parameters captured (for reporting)
- store — which location (Harvey / Guisachan / Glenmore / Revelstoke / Vernon)
- page_path — which ARC page the click happened on
- link_text — what button/link was clicked (e.g., “Shop”, “Buy”)
- link_url — exact destination URL (Barnet)