Weekly Performance & Reporting Upgrades
This report moves ARC’s reporting beyond “visits and page views” into high-intent actions: click-to-call, click-to-shop, and click-to-product—with store attribution—so leadership can see how ARC’s store pages influence real customer behaviour.
Topline performance (Mar 1–Mar 19)
Reach is up, engagement quality is up, and we’ve added new “intent tracking” that shows where customers go next (call + Barnet).
This can happen during growth phases when new visitors arrive and complete quick, intent-driven actions (shop/call) rather than reading long pages. We’ll track this alongside outbound clicks to confirm that “shorter visits” still equal “higher intent.”
Why this matters for the Team
- We can now report customer intent (calls + shop/product clicks), not just traffic.
- We can attribute outbound clicks to the ARC store page that generated them.
- We can show whether ARC pages are moving customers into Barnet—our clearest proxy for purchase path without Barnet sales access.
Screenshot placeholders
You can download our report below in pdf format to view the screenshots from GA4 + Tag Assistant in more detail. See button below, before the footer section.
Active users 615 ↑62% • Sessions 821 ↑38% • Engaged sessions 674 ↑83%
Home-Harvey 463 • Home-Guisachan 126 • Home-Vernon 95 • Home-Revelstoke 75 • Home-Glenmore 74
Organic 420 (51%) • Direct 293 (36%) • Referral 98 (12%)
click_to_call / click_to_shop / click_to_product + store + link_url + link_text + page_path
Store landing pages are doing their job
Across Mar 1–19, customers most often enter via Harvey, then distribute across the other location pages—proof that the “multi-store” structure is getting used.
| Store page | Views | Why it matters |
|---|---|---|
| Home-Harvey Ave | 463 | Main entry point; strong baseline traffic to the flagship page. |
| Home-Guisachan | 126 | Store page routing works; visitors are choosing their location. |
| Home-Vernon | 95 | Regional reach beyond Kelowna is being captured. |
| Home-Revelstoke | 75 | Tourism market is being served by dedicated store page. |
| Home-Glenmore | 74 | Proof of distribution across locations (not just one store). |
Organic Search is #1 (Mar 1–19)
Organic Search produced 420 sessions (51%)—the largest channel share—followed by Direct (293) and Referral (98).
“Organic is leading and that’s consistent with early lift from our Search Atlas-driven SEO work (content + on-page + authority). We’ll validate the trend over the next 2–4 weekly reports.”
What we added (in plain English)
- click_to_call — when someone taps the phone number (tel: links).
- click_to_shop — when someone clicks “Shop” to the store’s Barnet domain.
- click_to_product — when someone clicks a “Buy” button to a specific Barnet product page.
Why should this matter
- We can now report “website → intent actions” weekly, by store.
- This creates a credible bridge between ARC content/SEO efforts and the Barnet purchase path.
- Even before we get Barnet conversion access, we can quantify “hand-offs” into Barnet.
These events went live Mar 18–19, so initial counts will be small this week and become meaningful week-over-week.
Event parameters captured (for clean reporting)
Each intent event carries metadata so we can slice reports by store + page + link clicked.
Shows GA4 Event tag succeeded + store/link_url/link_text/page_path values
What we can now measure next week
- Weekly deltas for click_to_call, click_to_shop, click_to_product by store.
- Which ARC pages drive the most Barnet handoffs (page_path ranking).
- Which links/buttons are performing (link_text + link_url).
Barnet conversions (longer-term)
Once we confirm who at Barnet/Armstrong can provide conversion access (or a reporting export), we’ll connect: ARC → Barnet click → purchase to quantify ARC’s revenue influence.
Recommended weekly structure (repeatable)
- Executive snapshot (users, sessions, engaged sessions + quick interpretation)
- Store page distribution (which locations are being chosen)
- Acquisition mix (Organic / Direct / Referral)
- Intent actions (click_to_call / click_to_shop / click_to_product by store)
- What changed this week (features shipped / tracking upgraded)
- Next week focus (1–3 bullets)
You can view the graphs and read our report in more detail from the pdf formatted document
Click to download this report