Weekly Performance Report
A weekly leadership snapshot covering traffic, engagement, store-page performance, acquisition channels, and customer-intent actions that show visitors moving from ARC store pages into the Barnet shopping pathway.
Headline takeaway (Apr 27–May 03)
This week saw a softer traffic picture following last week’s strong lift. Active users declined by 11.0%, new users declined by 12.1%, sessions declined by 9.4%, and engaged sessions declined by 10.4%.
The positive counter-signal is engagement quality. Average engagement time improved to 53s (↑ 20.8%), total event count increased to 1,713 (↑ 4.8%), and key events increased to 1,549 (↑ 5.7%). In plain English: fewer visitors came through, but the visitors who did arrive were more active.
Traffic softened, but engagement quality and total tracked activity improved. ARC continues to capture measurable intent actions, including Barnet shopping clicks and form submissions.
Notes worth calling out
- Traffic eased after last week’s lift: users, new users, sessions, and engaged sessions were down week-over-week.
- Engagement quality improved: average engagement time rose to 53s, up 20.8%.
- Intent signals were mixed: form_submit improved to 55, while click_to_shop declined to 54.
PDF report download
The PDF contains the full weekly GA4 summary, supporting screenshots, charts, store-page analysis, acquisition performance, event tracking, and recommended next steps.
Active users: 234 (↓ 11.0%) • Sessions: 300 (↓ 9.4%) • Avg engagement time: 53s (↑ 20.8%)
Harvey 156 • Vernon 67 • Guisachan 50 • Revelstoke 42 • Glenmore 32 • Monthly Flyer 26
This week’s scorecard shows lower reach but improved engagement quality. The strongest positive movement was average engagement time, while total event count and key events also moved upward.
| Metric | Apr 27–May 03 | WoW change |
|---|---|---|
| Active users | 234 | ↓ 11.0% |
| New users | 211 | ↓ 12.1% |
| Sessions | 300 | ↓ 9.4% |
| Engaged sessions | 293 | ↓ 10.4% |
| Average engagement time per active user | 53s | ↑ 20.8% |
| Total event count | 1,713 | ↑ 4.8% |
| Key events | 1,549 | ↑ 5.7% |
| User key event rate | 99.57% | ↓ 0.43% |
View screenshot in PDF: Reports snapshot / Home overview (Active users, New users, Avg engagement time)
Store-page activity shifted this week. Harvey remained the strongest page and grew significantly. Vernon also improved, and Revelstoke rebounded sharply. Guisachan and Glenmore softened after stronger movement the previous week.
| Page | Views | WoW note |
|---|---|---|
| Home–Harvey Ave | 156 | Strong lift (↑ 50.0%) — top store page |
| Home–Vernon | 67 | Improved (↑ 28.8%) — second highest store page |
| Home–Guisachan | 50 | Down from last week’s spike (↓ 51.5%) |
| Home–Revelstoke | 42 | Major rebound (↑ 200.0%) |
| Home–Glenmore | 32 | Softened (↓ 44.8%) — watch next week |
| Monthly Flyer | 26 | Improved (↑ 13.0%) |
| Home Deliveries Revelstoke | 11 | New/visible signal for delivery-related content |
Harvey is the clear anchor this week, Vernon is showing steady lift, and Revelstoke’s rebound is encouraging. Guisachan and Glenmore should be watched to see whether this week was simply a normalization after last week’s stronger performance.
View screenshot in PDF: Views by Page title & screen class (top pages list)
Organic Search remains the primary traffic source. Direct traffic came down after last week’s spike, while Referral improved strongly. Unassigned remains a small-volume attribution bucket that should be monitored rather than overinterpreted.
Sessions by channel (Apr 27–May 03 vs Apr 20–Apr 26)
Organic Search continues to provide the main traffic base. Referral growth is worth investigating because it may identify a useful source of store-page traffic. Direct traffic was lower this week, which likely explains part of the overall traffic decline.
View screenshot in PDF: Sessions by channel card + Traffic acquisition report
Event activity increased even though traffic was lower. This is a useful quality signal: fewer people visited, but tracked activity rose. The best event movement came from page views, user engagement, form submits, and form starts. Click activity and click_to_shop softened.
Key event movements (Apr 27–May 03 vs Apr 20–Apr 26)
- page_view: 581 (↑ 16.0%)
- user_engagement: 361 (↑ 36.2%)
- session_start: 294 (↓ 9.5%)
- first_visit: 211 (↓ 11.3%)
- click: 70 (↓ 19.5%)
- form_submit: 55 (↑ 25.0%)
- click_to_shop: 54 (↓ 16.9%)
- form_start: 46 (↑ 9.5%)
- scroll: 32 (↓ 3.0%)
- file_download: 4
This week’s event data suggests stronger on-page activity from a smaller audience. The main item to watch is whether lower click_to_shop continues next week or rebounds naturally with traffic.
View screenshot in PDF: Event count by Event name + Events table with comparison
Barnet click events (Apr 27–May 03)
- click_to_shop: 54 (↓ 16.9%)
- form_submit: 55 (↑ 25.0%)
- High-level read: shopping-path clicks softened, while form intent improved.
click_to_shop remains the key weekly proof-of-impact metric because it shows movement from ARC into the Barnet shopping pathway. This week it dipped, so we should watch whether that changes next reporting period.
View screenshot in PDF: click_to_shop and form_submit rows in Events report
Event parameters (for clean reporting)
Each intent event carries metadata so reporting can be store-attributed.
✅ Which store pages generate the most Barnet clicks?
✅ Which Barnet store is receiving the most outbound traffic from ARC?
✅ Which buttons are working best (Shop vs Buy)?
✅ How intent shifts week-to-week even when traffic fluctuates.
- Watch click_to_shop next week: this remains the clearest commercial-intent metric tied to the Barnet shopping pathway.
- Review Referral growth: referral sessions nearly doubled, so it is worth identifying which sources are helping.
- Support Harvey, Vernon, and Revelstoke momentum: these store pages showed the strongest current movement.
- Monitor Guisachan and Glenmore: both softened after stronger previous activity; watch whether this was normal week-to-week movement.
- Keep store-page CTAs clear: shop buttons, flyer links, store phone numbers, and location details should remain easy to find above the fold.
Apr 27–May 03 was a mixed but useful week for ARC Liquor’s website. Traffic softened, with active users down 11.0% and sessions down 9.4%, but engagement quality improved, with average engagement time increasing to 53s and total event activity rising to 1,713. Store-page activity was led by Harvey, Vernon, and Revelstoke. The main item to watch next week is click_to_shop, which dipped to 54 after last week’s stronger result.
You can view the graphs and read our report in more detail from the PDF formatted document.
Click to download this reportGA4 Glossary (quick reference)
A 30-second guide to the core metrics used in this report.
Active users
Unique people who visited during the reporting window.
New users
First-time visitors in the reporting window.
Sessions
Total visits. One person can have multiple sessions, such as returning later in the week.
Engaged sessions
Sessions where the visitor showed meaningful engagement, such as staying longer, viewing multiple pages, or triggering an important event.
Views
Total page views, including repeat views by the same user.
Views per active user
Average pages viewed per person. Useful for understanding how much browsing happened.
Average engagement time per active user
Average time users actively engaged with the site in the reporting window. This can rise when fewer users spend more quality time on key pages.
Event count
Total tracked interactions, including page views, scrolls, clicks, form actions, shopping clicks, and other GA4 events.
Key events
Events marked as important in GA4. These are used to measure high-intent actions and conversion-style behaviour.
Intent Tracking (ARC → Barnet)
These events show measurable next-step behaviour toward shopping or calling.
click_to_shop
Outbound click from ARC into a store’s Barnet site. This is the strongest weekly shopping-intent signal.
click_to_product
Outbound click to a specific Barnet product page. Usually lower volume, but higher intent.
click_to_call
Tap or click on a phone number. This is a high-intent action, especially on mobile.
Event parameters captured (for reporting)
- store — which location: Harvey / Guisachan / Glenmore / Revelstoke / Vernon
- page_path — which ARC page the click happened on
- link_text — what button or link was clicked, such as “Shop” or “Buy”
- link_url — exact destination URL, usually the Barnet store link