ARC Liquor Stores
Weekly Reporting • GA4 + Intent Tracking
Weekly Performance Report
A weekly leadership snapshot covering traffic, engagement, store-page performance, acquisition channels and customer-intent actions across ARC's connected digital platform.
Alongside the established Gold Standard report, an enhanced leadership layout is available with a visual scorecard, trend tracker and expanded interpretation.
Leadership takeaway (Week 22)
Week 22 was a normalization week following Week 21's unusually deep engagement. ARC recorded 415 sessions, 311 active users, 277 new users, 737 page views and 2,374 total events.
The strongest underlying signal was the recovery in Organic Search to 330 sessions (+6.8%). At the same time, Click-to-Shop held at 138 (-1.4%) despite page views declining 39.0%, indicating that shopping intent remained resilient even as overall browsing softened.
Less browsing did not translate into an equivalent loss of shopping intent. Organic Search strengthened while ARC preserved almost all of the previous week's Click-to-Shop activity.
Weekly wins
- Organic Search: 330 sessions, up 6.8%.
- Organic new users: 228, up 8.1%.
- Click-to-Shop: 138, down only 1.4% despite page views falling 39.0%.
- Glenmore: page views increased 30.6%; Guisachan increased 8.8%; Revelstoke increased 6.1%.
- Craft Beer: 18 views, up 260% from a small base.
Watch list
- Page views: 737, down 39.0%.
- Total events: 2,374, down 30.9%.
- Average engagement time: 1m 17s, down 40.8%.
- Unassigned: increased to 30 sessions and requires attribution review.
- AI Assistant: 13 sessions; engagement remains interesting but the sample is small.
PDF report download
The PDF contains the complete Week 22 analysis, supporting GA4 screenshots, local market context, acquisition data, event tracking and recommended actions.
Organic Search: 330 (+6.8%) • Click-to-Shop: 138 (-1.4%)| Metric | Week 22 | WoW change |
|---|---|---|
| Active users | 311 | ▼ 6.6% |
| New users | 277 | ▼ 8.3% |
| Sessions | 415 | ▼ 10.6% |
| Page views | 737 | ▼ 39.0% |
| Average engagement time | 1m 17s | ▼ 40.8% |
| Total events | 2,374 | ▼ 30.9% |
| Key events | 2,155 | ▼ 32.7% |
| Click-to-Shop | 138 | ▼ 1.4% |
Okanagan wildfire and air-quality conditions
Week 22 coincided with forest fires and exceptionally poor air quality in Kelowna and the surrounding Okanagan. This should be considered when interpreting softer browsing and engagement figures. GA4 cannot establish that these conditions caused the changes, so the report does not attribute the decline directly to the fires.
Against an unusually disruptive local backdrop, Organic Search still increased and Click-to-Shop remained almost unchanged.
Store performance was mixed rather than uniformly weaker. Harvey remained ARC's leading store page. Guisachan, Revelstoke and Glenmore all improved week over week.
| Page | Views | WoW note |
|---|---|---|
| Home-Harvey Ave | 97 | ▼ 38.6% |
| Home-Guisachan | 74 | ▲ 8.8% |
| Home-Revelstoke | 52 | ▲ 6.1% |
| Home-Glenmore | 47 | ▲ 30.6% |
| Channel | Sessions | WoW note |
|---|---|---|
| Organic Search | 330 | ▲ 6.8% |
| Direct | 58 | ▼ 40.8% |
| Unassigned | 30 | Attribution review |
| AI Assistant | 13 | ▼ 51.9% |
Organic Search supplied roughly four out of every five sessions and returned to growth. The sharp increase in Unassigned traffic needs investigation so future reporting can identify its true source.
- Click-to-Shop: 138 (▼ 1.4%)
- Form submissions: 39 (▼ 4.9%)
- Click-to-Product: 9 (▼ 10.0%)
Commercial intent held up substantially better than overall browsing. The next priority is to understand which pages and acquisition sources are producing the visitors most likely to continue into shopping.
- Protect Organic Search: continue store-level SEO and content development after this week's recovery.
- Review Unassigned traffic: identify where the 30 sessions originated and improve attribution where practical.
- Study shopping resilience: identify which pages and channels helped Click-to-Shop remain stable despite lower browsing.
- Monitor AI Assistant: continue measuring engagement and downstream actions without over-interpreting the small sample.
- Keep local context visible: consider wildfire and air-quality disruption when comparing Week 22 with more typical operating weeks, without assuming causation.
Week 22 was a normalization week during unusually difficult local conditions. Overall browsing and engagement softened, but Organic Search recovered and Click-to-Shop remained remarkably resilient. The underlying acquisition and shopping pathway therefore held up better than the headline totals initially suggest.
Less browsing, but continued intent: Organic Search strengthened while ARC preserved almost all of last week's Click-to-Shop activity.
GA4 Glossary (quick reference)
Active users
Unique people who actively visited during the reporting window.
Sessions
Total visits. One person can generate multiple sessions.
Organic Search
Visits generated by unpaid search-engine results.
Click-to-Shop
Outbound clicks from ARC into a store's online shopping pathway.