ARC Liquor Stores
Weekly Reporting • GA4 + Intent Tracking
Weekly Performance Report
A weekly leadership snapshot covering traffic, engagement, store-page performance, acquisition channels and customer-intent actions across ARC's connected digital platform.
Alongside the established Gold Standard report, an enhanced leadership layout is available with a visual scorecard, trend tracker and expanded interpretation.
Leadership takeaway (Week 23)
Week 23 delivered a welcome recovery in reach and activity following the softer Week 22. ARC recorded 435 sessions (+4.1%), 432 engaged sessions (+3.3%), 343 active users (+9.9%), 305 new users (+8.9%), 867 page views and 2,656 total events (+10.6%).
Organic Search strengthened again to 342 sessions (+2.1%). More importantly, first-time Organic Search acquisition increased to 256 new users (+11.3%), showing that search continues to introduce new customers to ARC.
ARC recovered audience reach while Organic Search continued to strengthen. Customer actions also improved in several areas, particularly forms and product clicks, although Click-to-Shop softened and remains the main commercial watch item.
Weekly wins
- Active users: 343, up 9.9%.
- New users: 305, up 8.9%.
- Organic Search: 342 sessions, up 2.1%.
- Organic new users: 256, up 11.3%.
- Total events: 2,656, up 10.6%.
- Form submissions: 67, up 71.8% from 39.
- Click-to-Product: 15, up 66.7% from 9.
Watch list
- Average engagement time: 48s, down 37.7%.
- Click-to-Shop: 111, down 19.6% from 138.
- Direct: 58 sessions, essentially flat.
- Unassigned: 24 sessions remain an attribution issue.
PDF report download
The PDF contains the complete Week 23 analysis, supporting GA4 screenshots, acquisition data, store-page performance, event tracking and recommended actions.
Organic Search: 342 (+2.1%) • New Users: 305 (+8.9%) • Events: 2,656 (+10.6%)| Metric | Week 23 | WoW change |
|---|---|---|
| Active users | 343 | ▲ 9.9% |
| New users | 305 | ▲ 8.9% |
| Sessions | 435 | ▲ 4.1% |
| Engaged sessions | 432 | ▲ 3.3% |
| Page views | 867 | ▲ 17.6% |
| Average engagement time | 48s | ▼ 37.7% |
| Total events | 2,656 | ▲ 10.6% |
| Key events | 2,410 | ▲ 10.7% |
| Click-to-Shop | 111 | ▼ 19.6% |
Store-page activity improved across most of ARC's network. Harvey remained the leading store homepage at 104 views, while Vernon, Glenmore and Vernon Square Mall all recovered strongly from Week 22.
| Page | Views | WoW note |
|---|---|---|
| Home-Harvey Ave | 104 | ▲ 7.2% |
| ARC Liquor All Stores | 86 | ▲ 53.6% |
| Home-Vernon | 73 | ▲ 49.0% |
| Home-Guisachan | 71 | ▼ 4.1% |
| Home-Glenmore | 58 | ▲ 23.4% |
| Home-Vernon Square Mall | 49 | ▲ 19.5% |
| Home-Revelstoke | 35 | ▼ 32.7% |
Daydreamer Rosé recorded 21 views and Chantilly Lace 18 views, with unusually strong time on page. Some of this activity occurred while these pages were being created and reviewed, so the individual totals should not be treated as proof of customer demand. They provide an early baseline to compare against once Emily's Summer Selects is actively promoted.
| Channel | Sessions | WoW note |
|---|---|---|
| Organic Search | 342 | ▲ 2.1% |
| Direct | 58 | ▼ 1.7% |
| Unassigned | 24 | Attribution review |
| AI Assistant | 19 | ▲ 46.2% |
| Referral | 12 | ▲ 20.0% |
Organic Search supplied 78.6% of sessions and remained ARC's dominant acquisition channel. AI Assistant traffic increased to 19 sessions and generated 253 events; it remains a small audience, but it is now a measurable pathway worth continuing to monitor.
- Page views: 867
- User engagement: 590
- Click-to-Shop: 111 (▼ 19.6%)
- Form submissions: 67 (▲ 71.8%)
- Form starts: 50 (▲ 56.3%)
- Click-to-Product: 15 (▲ 66.7%)
The customer-intent picture is mixed but useful. Fewer visitors clicked through to the external shopping pathway, while substantially more started or submitted forms and more clicked into specific products. The next task is to understand which content is creating these different types of intent.
- Build on Organic Search: continue store-level SEO and content development; organic acquisition is growing both sessions and new users.
- Investigate Click-to-Shop: determine why shopping exits declined while forms and product clicks increased.
- Review Unassigned traffic: continue source and UTM cleanup so the 24 sessions can be classified more accurately.
- Monitor AI Assistant: track whether its growing session volume produces repeatable downstream shopping behaviour.
- Establish the Emily baseline: separate known development/review activity from future promoted customer traffic so the Harvey launch can be evaluated fairly.
Week 23 was a recovery week. ARC reached more people, attracted more new users, generated more page views and events, and strengthened Organic Search for a second consecutive week. The main caution is that average engagement time fell and Click-to-Shop softened. The strongest strategic signal is continued search-led audience growth, supported by improved form and product-level activity.
“ARC's audience returned to growth in Week 23, led by stronger Organic Search and renewed customer activity across the digital journey.”
GA4 Glossary (quick reference)
Active users
Unique people who actively visited during the reporting window.
Sessions
Total visits. One person can generate multiple sessions.
Organic Search
Visits generated by unpaid search-engine results.
Click-to-Shop
Outbound clicks from ARC into a store's online shopping pathway.