ARC Liquor Stores
Weekly Reporting • GA4 + Intent Tracking
Weekly Performance Report
A weekly leadership snapshot covering traffic, engagement, store-page performance, acquisition channels and customer-intent actions across ARC's connected digital platform.
Alongside the established Gold Standard report, the enhanced leadership layout provides the visual scorecard, trend tracker and expanded interpretation.
Leadership takeaway (Week 27)
ARC returned to audience growth in Week 27. Sessions increased to 411 (▲9.9%), Engaged Sessions to 405 (▲8.3%), Active Users to 315 (▲15.4%) and New Users to 278 (▲15.8%). Organic Search also recovered to 298 sessions (▲13.7%).
Engagement depth and shopping actions softened: average engagement was 1m 03s (▼32.9%) and Click-to-Shop declined to 110 (▼17.3%). However, AI Assistant remained a high-quality channel: only 15 sessions, but 7m 19s average engagement, 26.67 events per session and 399 key events.
Week 27 restored reach and new-customer acquisition, led by Organic Search. The trade-off was weaker engagement depth and fewer shopping actions. AI Assistant volume normalized sharply, but the visitors it did generate remained ARC's deepest-engaging acquisition audience.
Weekly wins
- Sessions: 411 (▲9.9%).
- Active Users: 315 (▲15.4%).
- New Users: 278 (▲15.8%).
- Organic Search: 298 sessions (▲13.7%).
- Direct: 73 sessions (▲15.9%).
- Guisachan: 58 views (▲23.4%).
- Vernon: 45 views (▲12.5%).
- Featured Emily's Wine Selects: 42 views and a Top-5 page position.
Watch list
- Click-to-Shop: 110 (▼17.3%).
- Average engagement: 1m 03s (▼32.9%).
- AI Assistant volume: 15 sessions (▼61.5%), despite exceptional engagement quality.
- Forms: submissions 31 and starts 24.
- Unassigned: 23 sessions; attribution cleanup remains necessary.
PDF report download
The PDF contains the complete Week 27 analysis, supporting GA4 screenshots, acquisition data, store-page performance, event tracking and recommended actions.
Sessions: 411 • Organic Search: 298 • Active Users: 315 • New Users: 278| Metric | Week 27 | WoW change |
|---|---|---|
| Sessions | 411 | ▲ 9.9% |
| Engaged Sessions | 405 | ▲ 8.3% |
| Active Users | 315 | ▲ 15.4% |
| New Users | 278 | ▲ 15.8% |
| Page Views | 836 | ▼ 6.0% |
| Avg Engagement | 1m 03s | ▼ 32.9% |
| Total Events | 2,512 | ▼ 4.9% |
| Key Events | 2,330 | ▼ 3.9% |
| Click-to-Shop | 110 | ▼ 17.3% |
Harvey remained ARC's leading store page at 147 views. Guisachan, Vernon and Glenmore all improved, while Featured Emily's Wine Selects moved into the Top 5 with 42 views.
| Page | Views | WoW note |
|---|---|---|
| Home-Harvey Ave | 147 | ▼ 1.3% |
| ARC Liquor All Stores | 63 | ▼ 19.2% |
| Home-Guisachan | 58 | ▲ 23.4% |
| Home-Vernon | 45 | ▲ 12.5% |
| Featured Emily's Wine Selects | 42 | Top 5 |
| Home-Glenmore | 42 | ▲ 5.0% |
| Home-Revelstoke | 39 | Returned Top 10 |
| Home-Vernon Square Mall | 33 | ▼ 21.4% |
| Emily | 24 | ▼ 74.5% |
| Ask Emily | 21 | Top 10 |
Featured Emily's Wine Selects recorded 42 views from seven active users, averaging six views per active user and 2m 57s engagement. Ask Emily recorded 21 views from four users with 2m 52s engagement. These are still small audiences, but the engagement is useful as an early indicator of deeper exploration. Development and testing activity should continue to be separated from customer behaviour wherever practical.
| Channel | Sessions | WoW note |
|---|---|---|
| Organic Search | 298 | ▲ 13.7% |
| Direct | 73 | ▲ 15.9% |
| Unassigned | 23 | ▲ 4.5% |
| AI Assistant | 15 | ▼ 61.5% |
| Referral | 12 | ▲ 33.3% |
| Cross-network | 6 | ▲ 20.0% |
Organic Search supplied 72.51% of sessions and returned to growth. AI Assistant volume fell from 39 to 15 sessions, but those sessions averaged 7m 19s and 26.67 events per session - the deepest interaction of any meaningful acquisition channel this week.
| Event | Week 27 | WoW change |
|---|---|---|
| page_view | 836 | ▼ 6.0% |
| user_engagement | 561 | ▼ 12.5% |
| session_start | 405 | ▲ 8.3% |
| first_visit | 278 | ▲ 15.8% |
| click | 144 | ▼ 7.7% |
| click_to_shop | 110 | ▼ 17.3% |
| scroll | 106 | ▼ 19.1% |
| form_submit | 31 | ▼ 20.5% |
| form_start | 24 | ▼ 22.6% |
| click_to_product | 12 | Returned |
Acquisition improved, but downstream interaction was mixed. Session starts and first visits increased while clicks, scrolling, forms and Click-to-Shop softened. Click-to-Product returned with 12 tracked actions, giving us another useful commerce-intent signal to watch.
Click-to-Shop: 110 actions. Total clicks: 144. Form submissions: 31. Form starts: 24. Click-to-Product: 12.
Week 27 brought more visitors into ARC's digital ecosystem, but fewer moved into the Click-to-Shop path than in Week 26. The priority is therefore not simply more traffic; it is preserving the recovered audience while improving the proportion that advances toward product and shopping actions.
- Organic Search: identify the queries and landing pages behind the 13.7% recovery.
- AI Assistant: understand the volume decline while preserving the exceptional engagement quality.
- Customer journey: investigate the 17.3% decline in Click-to-Shop despite stronger acquisition.
- Emily: continue monitoring Featured Emily's Wine Selects and Ask Emily as customer exposure grows.
- Forms: review the continued softness in starts and submissions.
- Attribution: investigate the 23 Unassigned sessions.
Week 27 restored audience growth, particularly through Organic Search and new-user acquisition. The opportunity now is conversion quality: engagement depth and Click-to-Shop softened, while AI Assistant remained exceptionally engaging despite lower volume. ARC therefore enters Week 28 with a larger audience again and a clear task - turn more of that recovered reach into measurable shopping action.
Week 27 restored audience growth through Organic Search and new-user acquisition, while AI Assistant traffic remained exceptionally deep despite lower volume.
You can view the graphs and read the full analysis in the PDF report.
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